CUSG Newsletter - Intro

CUSG Newsletter

New Beginnings with CU Solutions Group

Welcome to the updated CU Village e-newsletter. In January, CU Village and its sister company HRN Management Group merged to become the new name and brand CU Solutions Group. We just wanted to take a moment and review why this merger happened and what this means to credit union clients like you.

“We brought CU Solutions Group together with one goal in mind – to help credit unions grow, remain strong and better serve their members,” explains Todd Mason, President of CU Solutions Group. “Taking a comprehensive approach, we offer a vast array of solutions credit unions need to create and implement effective strategies to compete in today’s marketplace and build non-interest income.”

Approved by CU Village and HRN shareholders in October 2010, CU Solutions Group is owned by 37 investors including numerous leagues, credit unions and credit union system organizations nationwide. We serve nearly 3,000 credit unions and have partnerships with 37 leagues throughout the country.

While our name has changed, the quality staff, products and services our clients have grown to trust remain the same. And although each CU Solutions Group division was created to work independently, they’re also dedicated to functioning as a solid, complete support system with some of the most innovative offerings in the industry.

CU Solutions Group strives to be the single place to find the key business solutions your credit unions needs:

• Marketing Solutions – A marketing and advertising agency designed to assist credit unions in promoting their brands, products and services through campaign, creative and communication services, including its Save to Win prized-linked savings program.
   
• Membership Enhancement Solutions – Delivered under the Invest in America brand, marketing programs for credit unions designed to drive non-interest income and growth by linking discounts and rewards for members to lending, membership and card services.
   
• Technology Solutions – A leading provider of websites, consulting, custom solutions and e-business products and services, including its flagship content management system that is the technology behind the InfoSight compliance system, FindACreditUnion.org and hundreds of credit union and league websites.
   
• HRN Performance Solutions – A complete range of talent, compensation, governance and human resource management products and services to help improve organizational performance. This includes the well-known Performance Pro and Compease products.

We truly hope that this transition has not only been painless, but beneficial and enriching as well. Our goal continues to be “to help credit unions serve, grow and remain strong.” If you would like more information or have any questions about CU Solutions Group and its divisions, please call 800.262.6285, email info@cusolutionsgroup.com or visit www.cusolutionsgroup.com.
 

What to Expect

With our new CU Solutions Group name comes a new and improved approach to our newsletter. In the past you’ve come to expect insights and thought-leadership on topics focused on how credit unions can leverage the Internet and technology to better serve members. While that won’t change moving forward, our newsletter will amp up the volume by including a similar approach for Marketing, Membership Enhancements and HRN Performance.

Each month we will focus on a key theme, such as “Boosting Loan Volume,” and explore how taking a holistic approach to marketing, technology Invest in America and HR can significantly improve the performance of your efforts. We will also weave in product tips, best practices, upcoming events and training, and coming Invest in America to help you plan for promotion to your members. In May, we will look at “Enhancing Member Service.”
 

Tips

Getting the Most from CU Solutions Group

In subsequent CU Solutions Group newsletters, this is where you’ll go to read an informative tip on subjects ranging from branding, social media and website content to human resources, compliance and ways to help your members. Since this is our inaugural edition, we thought we’d take a moment to share the best ways to get the most from our newly revamped organization.

As before, your business consultant is the gateway and the launching pad for all of our divisions and their valuable products and services. Whatever your need, question or concern, they are fully fluent on all things CU Solutions Group. They can help initiate, orchestrate and coordinate any combination of our products and services your credit union requires to grow. We all realize that every credit union is different, and each uses a different array of our offerings. Our business consultants can help you find that perfect mix tailored to your credit union’s specific requirements.

There are other ways to learn more about CU Solutions Group and what we have to offer. Our new website, www.cusolutionsgroup.com, has an overview of each division and descriptions of their products and services. You are also welcome to contact us directly at 800.262.6285 or info@cusolutionsgroup.com. Whichever route you choose, we promise we’ll be there listen, advise and provide the suitable solution.
 

May Newsletter Preview

Using Social Media to Enhance Member Service

It seems like the social media buzz is all around us these days. Whether you're shopping, fueling up or even at the doctor's office, everyone seems to be blogging, tweeting or friending someone. But just because everyone is doing it, does that mean that's what's best for your credit union? And if it is, do you have a strategy on how to use social media to your members' advantage?

Stop back in May to learn more about social media and how to effectively use it to enhance member service at your credit union. 

For information about our products and services, contact your CU Solutions Group business consultant.

CUSG Showcase

Great Lakes Credit Union made the Membership Enhancements program Invest in America  all their own on their website. Borrowing from the program’s LoveMyCreditUnion.org website layout, Great Lakes created their own Member Rewards program based on Invest in America and give it prominence on their site.

Check it out for yourself here.