Expand Member Loyalty

Seems like loyalty is hard to come by these days. Financial institutions are making it easier to jump ship and switch. What’s a credit union to do?

We’re glad you asked. CU Solutions Group wants to help make your credit union irresistible so your members will never want to leave. Oftentimes it’s the small things that can make a big difference in how your members see your credit union. We have a few recommendations on how to make that difference.

CU Solutions Group Tips to Expand Loyalty:

You know those websites you bookmark because they’re loaded with useful information. Become one of those. CU Solutions Group can help with our Financial Resource Center and its constantly updated information as well as its financial calculators that do the hard math for you. You could also include our FAQ/Knowledgebase to give members the accurate answers they need and our online chat so member service representatives can give them the attention they deserve.

To better serve your current members or attract new ones, your website needs to be all it can be. Our experts can help solve the mystery with website analytics. We can also take a look at your site and provide valuable analytics to uncover what pages your visitors do and don't click on. Once you have a better idea of who's visiting your website, where they're coming from and what pages they visit you can tailor your site to better meet your member's needs.

Nobody likes to talk about it, but image does matter. What brand and messaging is your credit union portraying? CU Solutions Group can help give it impact with a dynamic marketing campaign, microsite, mobile site or mobile app. Plus, we can help spread the word though a results-oriented online advertising campaign or through traditional advertising with media production and placement.

Communication is the key to any good relationship, including the one your credit union has with its members. Foster that connection by using direct mail, print or electronic quarterly newsletters and email marketing, or online with a multi-channel social media push. We can even help you reach your younger membership with our youth campaigns and websites. Another way to reach Gen Y and beyond is though well managed multimedia content including informational videos, Gas Station TV ads and podcasts.

Find any of these pearls of wisdom useful to help your credit union strengthen its member loyalty? CU Solutions Group is happy to help you develop a solid plan of attack to keep those members by your side where they belong.

Please contact CU Solutions Group to learn more about how we can help you expand member loyalty at your credit union.