Media Placement

Media placement is a science, yet our specialists have it down to a fine art. They work with each credit union like it’s a blank canvas, finding the perfect media mix to obtain the optimum results.

We’ve Got the Power
To help compound our specialists’ power, CU Solutions Group has partnered with Mediabrands, the media planning and buying unit of Interpublic Group, one of the world’s leading advertising agencies. Some of Interpublic Group’s clients include Sony, MasterCard, Johnson & Johnson, L’Oreal and Chrysler. Teaming up with a company that has such a strong stable of clients enables us to negotiate media buys for your credit union at lower rates and with better placement.

Run the Gamut
When it comes to the right outlets, we’ve got a whole gamut of them for your credit union to choose from:

• Traditional – radio and television
• Print – magazines, newspapers, etc.
• New media – satellite or cable television and satellite radio
• Online media – search engines, social media, referral links, Web banners and more

Our media planners will work with you to determine your goals for your media buy, your intended audience, timeframe and budget. And we’re happy to work with you for just one spot or an entire campaign. We’re pretty flexible that way.

Shop with the Professionals
You may be thinking, “I like to shop. I can do this on my own.” And we’re sure you’re able to do just that. But when you work with CU Solutions Group our placement specialists already have a strong relationship with the outlets they work with, and are able to get your credit union the prime share of the intended market. While you may have your own media relationships, why take the chance on making a costly mistake when we’re here to do the heavy hauling for you? Remember, we’re shopping professionals.