Like any other marketing outlet, an engaging social media presence takes brainstorming, creativity, diligence and dedication. Social media platforms like Facebook and Twitter can expand your credit union brand while deepening the relationship you have with your members. Plus, the better your social media presence, the better your credit union’s website search engine rankings will be.
Your Social Life
Whether your credit union is thinking about venturing into social media, or already has its feet wet, our social media strategists are willing to play nice and share the tools you’ll need to succeed online. Not only are they willing to share, they’re also here to help you come up with a workable strategy and implement it. CU Solutions Group can help your credit union:
- Set goals and objectives
- Define target audiences
- Identify the most effective platforms
- Develop a strategy and tactics to reach target audience and achieve objectives
- Outline a communications plan to raise awareness of your social media accounts
- Establish an update, monitoring and response process with defined roles and responsibilities
- Set measurement metrics to track progress
- Incorporate a social media policy that your HR or legal representative develops
In addition to the above services, CU Solutions Group has other offerings on its social media menu:
Social Media Audits
Social media audits can be done every six months to review your credit union's social media activities. We take a look at your current social media presence and make recommendations for any improvements it may need. This may include updating your social media strategy to include the latest social media best practices.
Custom Facebook Tabs
Why have an ordinary, run of the mill Facebook page when you can have CU Solutions Group design and lay out custom tabs to wow your fans? You can even include special sections to promote your credit union’s products and services.
Make it personal by customizing your Twitter or Facebook pages with custom backgrounds and profile images that work with your brand.
Take it all one step further with Facebook advertising. It enables your credit union to target specific audiences based on: geographic region, language, age, education, gender, workplace, relationship status and interests.
It’s become obvious that instead of being a passing trend, social media is here to stay. Let CU Solutions Group help your credit union incorporate it into your marketing mix.