When you put your credit union’s website analytics in the hands of CU Solutions Group, we work with you through a five-step process:
This is when we review the objectives your credit union has for its website. Is it to boost new membership? Increase wallet share? Whatever your objectives, this is the time to determine the best way to achieve them on your website. If done correctly, the goals for your website should reflect the overall strategy for your credit union.
When we’ve nailed down your goals, we then choose the best metrics to use to measure your website’s success whether it's clicks, impressions, page visits, time on page, unique pageviews, conversion rates and other key performance indicators (KPI).
CU Solutions Group will track visitors to your credit union’s website from all referrers including search engines, display advertising, email marketing and digital collateral including PDF document links. Here we monitor how visitors found your website, when they visited, what pages they viewed, what they downloaded, etc.
Once we’ve tracked your credit union’s website analytics over a predetermined period of time, then it’s time to review the actual data to understand if your website is achieving everything you want. CU Solutions Group will give you solid information your credit union can use to make better business and marketing decisions as well as recognize what factors are influencing each business metric and KPI.
Now that your credit union is better equipped with the best, most current website analytical data, CU Solutions Group can help you formulate a plan of action for your site. This newfound information can help your credit union gain insight on what’s likely to happen in the future and what needs changing to affect those outcomes. You’ll be able to successfully refine your strategies so you can achieve your marketing and service goals.
Once we’ve reached this point, it’s trial and error time. We’ll work with you on ways to rework your credit union website’s content, architecture and/or links. We’ll keep monitoring your site and update your website analytics so you’ll know if the changes you made are working. Website content and analytics are in a constant state of flux, so it’s in your credit union’s best interest to continue this process, tweaking and perfecting it as you go.
Still Haven’t Found What You’re Looking For?
Website Usability Audit
Sure it looks good and you’re getting good traffic, but really how easy is your website to navigate? Many organizations get so caught up in making sure every product and service are listed that they don’t step back to see if people can find what they’re looking for. This is called “website usability.”
CU Solutions Group can perform a Website Usability Audit to determine how easy your site is to use, if the navigation makes sense and evaluate its overall functionality. Since member satisfaction is usually priority #1 at a credit union, don’t you want your members to be satisfied when using your site? Audit results will let you know what’s working on your site and what needs tweaking to keep your members happy.