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Inspiring a Civil Workplace at Your Credit Union
Authored By: CU Solutions Group on 5/18/2016




Wouldn’t it be great if everyone said and did the right thing all the time and no one’s feelings ever got hurt? That would be a perfect world – which, of course, we know we don’t live in. But we can wish, can’t we?

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CU Culture & Events
Independence Day: A True Credit Union Holiday
Authored By: CU Solutions Group on 5/18/2016


As our country is about to celebrate 239 years of independence this Saturday, I wanted to reflect on how credit unions celebrate independence on a daily basis. 166 years ago, German citizens declared their financial independence with the first credit union. This “people’s bank” was created to provide credit to urban entrepreneurs. The United States followed suit 60 years later.

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The Dirty Little Secret of Spending Habits
Authored By: CU Solutions Group on 5/18/2016


I have a confession: I am a SPENDER. When I think back to my youth and how I learned my personal spending habits, I didn’t need to look any further than my parents. I didn’t understand the advantages of saving as a youth and didn’t apply personal financial management to my life. As a result, I used poor judgment more than a few times growing up, opting for the instant gratification that comes with purchasing a trendy outfit over saving for the future. Fortunately, I eventually learned healthy money management, but it took external forces – student loan debt, car loans and credit card debt – to motivate me to change my behavior.

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Five Ways Credit Unions Can Reach New Members
Authored By: CU Solutions Group on 5/18/2016




Obtaining new members can possibly be one of the hardest things your credit union needs to do. Whether you are a credit union that is open to all people or if you are a credit union for specific group like teachers, obtaining new members can be difficult at times. Here are five ways your credit union can gain new members.

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Happy International Credit Union Day
Authored By: CU Solutions Group on 5/18/2016


Tomorrow is International Credit Union Day. The celebration of credit unions has been on the third Thursday of October since 1948. The day is to reflect upon the history of the credit union movement and to promote the achievements the industry has made as a whole.

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Are You Ready for a Vacation?
Authored By: CU Solutions Group on 5/18/2016




Remember returning to school after summer break when you were a kid? It was so exciting because on the first day of school, the teacher would ask what you did on your summer vacation. You'd share your stories with all the other students of visits to Grandma’s house, trips to Florida or up north, playing outside in the hot summer sun and swimming every day possible. When you're a kid, vacations are a lot of fun!

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New Site: Montana Credit Union Network
Authored By: CU Solutions Group on 5/18/2016


Congratulations to the Montana Credit Union Network on their new site!

  • Name: Montana Credit Union Network
  • State: Montana
  • Web Site: http://www.mcun.coop
  • Launch Date: February 2009

    Montana Credit Union Network

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New Site: CUBE TV
Authored By: CU Solutions Group on 5/18/2016


An ongoing CU Village development and multimedia production done in collaboration with the Michigan Credit Union League

 
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New Site: Credit Union Magazine
Authored By: CU Solutions Group on 5/18/2016

Congratulations to CUNA on their new Credit Union Magazine site!

  • Name: Credit Union Magazine for CUNA
  • Web Site: http://www.creditunionmagazine.com/
  • Launch Date: December 2008
 
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Lending
Make the Most of Online Auto Loan Leads
Authored By: CU Solutions Group on 5/18/2016


We know, it’s easy to follow up with those member service phone calls or walk-ins that ask about your credit union’s auto loan rates or prequalification. But are you equally thorough with the leads your credit union may get via email or social media? If you can’t answer yes to that question, then chances are you’re letting some valuable auto loan leads slip through your fingers.

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Marketing
The Difference Between PR and Marketing for Credit Unions
Authored By: Daniel Curren on 5/18/2016



Gallup recently studied perceived ethics with United States citizens and found that 72% of Americans believe moral values are getting worse in this country rather than better. Credit unions have long been held in high regard by their members and communities for their charitable and altruistic deeds, and perhaps this is a good time to sound off!

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Branding – Part 1: Why No Presence Can Be Better Than a Bad Presence
Authored By: Daniel Curren on 5/18/2016




First off, let me start by saying that I’m not advocating for credit unions to have no presence – quite the opposite. But I will stand by the idea that anything worth doing, is worth doing right. This is especially true of well-executed and consistent branding by your graphics and marketing teams. 

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How Credit Unions Should Market to the 20-somethings
Authored By: CU Solutions Group on 5/18/2016


Commonly referred to as Millennials, the 20-somethings of today really cannot be grouped into one simple category. Why? A quick look at this generation you will find some still living at home because they are perusing a master’s degree. Others are making payments on their first home while some are traveling Europe. So how can you market to a group that is so diverse in their lifestyles? To understand how you need to market to this group you need to understand their lifestyle.

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5 Marketing Trends for Credit Unions in 2015
Authored By: CU Solutions Group on 5/18/2016



We are heading to the end of 2014 which can have many of you already looking forward to 2015. This can be the year your credit union can really capitalize on the new marketing trends that have emerged. Here are the top five marketing trends for 2015.

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8 Things Your Credit Union Needs to Have on Its Website
Authored By: CU Solutions Group on 5/18/2016




Website design can be a tricky business. Having a well thought out website is essential for a good user experience. If your credit union is considering a website rebuild, here are the top things you should have on your website.

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4 Helpful Products for Credit Union Brand Awareness
Authored By: CU Solutions Group on 5/18/2016


According to recent research from InsightExpress a majority of marketing professionals’ worldwide plan to increase their spending on brand awareness in the next 12 months. Your credit union should be preparing to do the same. So why the sudden bump in spend on brand awareness?

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Member Loyalty & Rewards
5 Ways to Grow Your Credit Union This Summer
Authored By: CU Solutions Group on 5/18/2016


Most organizations seem to face a summer slowdown each year, even credit unions. Thanks to summer vacations, both staff and members become sparse. Even though on some of these slow, summer day it’s nice to relax and enjoy the calm. But there are several, and more productive, ways to spend these upcoming summer months.

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Enhance Your Credit Union’s Mobile Member Experience
Authored By: CU Solutions Group on 5/18/2016



According to a recent survey from Bank of America, nearly one-third of mobile banking users are now accessing mobile banking every day. The Millennial user – aged 18-34 – has high expectations when it comes to mobile banking. Not only do they want self-service and convenience features, they also want to communicate with you within the mobile session. When surveyed by FICO, millennials who frequently use their bank/credit union mobile app report greater satisfaction with their financial institution.

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How Credit Unions Can Help Students With Mounting Costs
Authored By: CU Solutions Group on 5/18/2016


For the average student attending a four-year public university, they can expect to spend around $33,000 a year, this is according to new research from the College Board. What exactly makes up this number and how can today’s students afford it? Here is the break-down of college expenses and a solution for handling the cost of a higher education.

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Invest in America is Now Love My Credit Union Rewards
Authored By: CU Solutions Group on 5/18/2016


www.lovemycreditunion.org

We thrilled to announce that it’s official – Invest in America is now Love My Credit Union Rewards.

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Does Your Credit Union Have the Right Member Loyalty Program?
Authored By: CU Solutions Group on 5/18/2016




Consumers have gotten used to getting perks, loyalty discounts and rewards wherever they go these days. So, how’s a credit union supposed to compete?

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Talent Management
Finding the Carrot: Creating Effective Incentive Plans for your Credit Union on 4/11/2016


Guy chasing a carrot - motivate your employees

Incentive pay, when used within the context of a reward system, should help motivate your credit union staff to achieve or exceed the desired results. Psychologists and compensation professionals often explain motivation to perform in terms of the Expectancy Theory which states that motivation is the product of three perceptions: expectance, instrumentality and valence.

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Technology
Dive Into Mobile at Your Credit Union
Authored By: CU Solutions Group on 5/18/2016


If your credit union is still dabbling or just tipping its metaphorical toes into the world of mobile, it’s time to dive in. With just a quick look at my Twitter newsfeed this morning I came across several articles and stats focused on the importance of mobile – mobile banking, mobile advertising and mobile data. Here’s a brief look:

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“Where’s The App?” - Tips for Presenting Your Mobile Channel on Your Credit Union's Website
Authored By: CU Solutions Group on 5/18/2016


If you watched television in the 1980s, you probably remember that famous Wendy’s commercial, where a petite, harmless-looking grandma desperately searches for the meat inside her burger, and to our surprise, shouts out in a shockingly gruff voice, “Where’s the beef?” 

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8 Things Your Credit Union Needs to Have on Its Website
Authored By: CU Solutions Group on 5/18/2016




Website design can be a tricky business. Having a well thought out website is essential for a good user experience. If your credit union is considering a website rebuild, here are the top things you should have on your website.

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Help Your Credit Union Take the Technology Leap
Authored By: CU Solutions Group on 5/18/2016




There’s much more expanding the divide between large and small credit unions than their asset size – there’s technology. There are numerous technology offerings that have become the norm for larger credit unions such as remote deposit capture, mobile banking and apps, online banking and online applications. But are these technology offerings out of reach for smaller credit unions?

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Using Micro Videos at Your Credit Union
Authored By: CU Solutions Group on 5/18/2016


If your credit union hasn’t jumped onto the micro video bandwagon, the time might be now to do so. Facebook has announced that they’re joining the fray by offering Premium Video Advertising in a 15-second HD format. Facebook has had this advertising option in trials since December and it’s currently in beta testing.

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Negative Posts: Why Your Credit Union Needs a Social Media Strategy
Authored By: CU Solutions Group on 5/18/2016


Does your credit union have a plan in place if it gets a negative comment or post on one of its social media platforms? If you don’t have this best practices plan in place, you’re not alone. Last month research from Social Media Marketing University has shown that 48% of marketing professionals in the U.S. don’t have an effective plan for negative remarks online. 23% of the respondents aren’t even working on a plan, while 25% don’t have one but are in the process of developing one.

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Credit Unions. Where Marketing and Technology Meet?
Authored By: CU Solutions Group on 5/18/2016


It used to be a pretty clear cut line where the information technology (IT) left off and marketing took over. Not so much anymore. Websites, microsites, mobile sites and apps, digital/online marketing, social media, QR codes, search engine optimization (SEO) and online analytics have blurred the lines. For credit unions, services like online banking and online applications have blurred the lines even further.

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How Safe are Your Passwords?
Authored By: Daniel Curren on 4/11/2016


Nowadays, being “on the grid” refers to much more than our culture’s reliance on public utilities and municipalities. With the dawn of the digital age, all of your personal and private information is interconnected through an intricate web of virtual databases. Phone numbers, addresses, photos, affiliations, memberships and accounts are all accessible with a few clicks … spooky stuff.

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