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Lisa Rizk

Lisa is the senior vice president of Sales and Corporate Marketing for CU Solutions Group. She earned an MBA from Davenport University with a specialty in marketing, and holds a bachelor’s degree in secondary education from Central Michigan University. She is a member of the American Management Association, the Marketing and Sales Executives of Detroit and the American Marketing Association.

What is your credit union doing to generate member loyalty?

Does Your Credit Union Have the Right Member Loyalty Program?

By Lisa Rizk

Consumers have gotten used to getting perks, loyalty discounts and rewards wherever they go. So, how’s a credit union supposed to compete?