CUSG CEO Connect

CEO Connect Series

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"CUSG CEO Connect - Rethink, Reimagine, and Reinvent" is a series of insights on technology, marketing and HR performance, brought to you by CUSG CEO Dave Adams. Watch the innovative videos below or read the full articles at CUInsight.

April 2018

In this month's episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses the importance of making an impact through cause-based marketing. To get a glimpse of cause-based marketing in motion, watch our video, Just Getting By, that recounts 19 stories of those struggling with financial hardship and how credit unions provided them with hope. To access the video, visit: Read the third CUInsight article.


March 2018

In the second episode of CEO Connect, CU Solutions Group CEO Dave Adams outlines 10 takeaways to consider when developing an effective strategic plan. Planning Pro equips credit unions with a cloud-based software tool that helps to create plans and track their progress, no matter what their credit union's planning style is. He expounds on pragmatic ways to approach the strategic planning process in the second CUInsight article.


February 2018

In the inaugural episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses the importance of credit unions being innovative in mobile banking technology solutions. LifeSteps Wallet provides credit unions with a suite of mobile banking solutions tailored toward members' needs. He discusses the future of the industry in the the first CU Insight article.




Dave Adams

CU Solutions Group

Dave Adams is the President / Chief Executive Officer of CU Solutions Group. The CUSG office is located in Livonia, Michigan. Mr. Adams joined the Michigan Credit Union League in August of 1997. Prior to accepting the position with Michigan, Dave was president and CEO of the Washington Credit Union League and LSI, Inc. for six years. He also served on the staff of the Utah Credit Union League for eight years, the last three as President/CEO. A native of Utah, Adams received a bachelor's degree in Finance from the University of Utah before earning his M.B.A. from Utah State University.

During his 33-year credit union career Adams has held numerous board seats with companies like Magic Line, Inc. and NYCE Corporation, both regional ATM companies, and has served on both former Governor Jennifer Granholm's Council of Economic Advisors, as well as current Governor Rick Snyder’s Council of Labor and Economic Growth.

Through CU Solutions Group, an affiliate company servicing credit unions nationwide, Adams was instrumental in the creation of Invest in America (now Love My Credit Union Rewards), a program that fueled growth for domestic auto companies and helped increase new vehicle loans for credit unions, during and after the financial crisis of 2007-2010.

This award-winning program helped credit unions add value for credit union members with exclusive member discounts on GM, Sprint, Intuit and Liberty Mutual products, as well as an array of other companies' offerings.

Other recent innovations by the MCUL and Affiliates include the nationally recognized Save to Win program which helps people of modest means save via a prize raffle structure. In 2012, Dave Adams was named the Financial Services Champion by the Small Business Administration and received both the Michigan state award as well as the national recognition.