"CUSG CEO Connect - Rethink, Reimagine, and Reinvent" is a series of insights on technology, marketing and HR performance, brought to you by CUSG CEO Dave Adams. Watch the innovative videos below or read the full articles at CUInsight.
In the latest installment of CEO Connect, The power of simplicity in planning, CUSG CEO Dave Adams discusses the power of simplicity when it comes to strategic planning and building brand promises. In today’s complex and competitive environment, simplicity can help credit unions find focus and convey powerful messages. Read the CUInsight article for October.
In the latest installment of CEO Connect, Hey Bankers: Open Your Eyes, CUSG CEO Dave Adams explores how big banks are waging a war against credit union’s tax exempt status and what credit unions can do to combat this fight. Read the CUInsight article for September.
In this episode of CEO Connect, How do I become a CEO—And should I really want the job?, CU Solutions Group CEO Dave Adams discusses the seven common realities CEOs face in organizations of all sizes, as well as adding his own perspective on credit union leadership. Understanding the role is an important first step, and this video is an excellent primer for professionals who have their eyes on leadership.
In this episode of CEO Connect, Confessions of a White Male CEO - 5 Steps to Inclusive Mentoring, CU Solutions Group CEO Dave Adams challenges credit unions to consider five strategies for assessing whether they are valuing and broadening diversity in the workplace, and urges them to review their practices with regards to inclusion and pay equity. He also encourages them to champion more gender and ethnic mentoring as one way of creating or redefining an inclusive culture.
In this month's episode of CEO Connect, CU Solutions Group CEO Dave Adams challenges credit unions to consider six questions when planning strategically of what to change and what to preserve in the future and advises credit unions to include costs for practical and simple tools in their technology budgets to stay relevant and improve member service. CU Solutions Group offers Performance Pro, Compease and Strategic Advisory Services to help credit unions develop those strategies along with LifeSteps Wallet, an innovative mobile banking solution designed to enhance a credit union’s mobile offerings while matching important solutions with members' major life events and everyday choices. Dave expounds on developing an omni-channel approach so credit unions can stand against volatility, uncertainty, complexity and ambiguity moving forward in this complementary CUInsight article for June.
In the fourth episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses why credit unions need to escalate efforts to utilize mobile advancements so they remain competitive in a volatile fintech landscape, and more importantly, how these innovations can help unbanked and underserved consumers. LifeSteps Wallet™ equips credit unions with a suite of mobile banking enhancements designed to enhance a credit union's mobile offerings while matching important solutions with members' major life events and everyday choices saving them time and money. Dave expounds on this new approach to empower credit unions in his CUInsight article for May.
In the third episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses the importance of making an impact through cause-based marketing. To get a glimpse of cause-based marketing in motion, watch our video, Just Getting By, that recounts 19 stories of those struggling with financial hardship and how credit unions provided them with hope. To access the video, visit: www.JustGettingBy.org. Read the third CUInsight article.
In the second episode of CEO Connect, CU Solutions Group CEO Dave Adams outlines 10 takeaways to consider when developing an effective strategic plan. Planning Pro equips credit unions with a cloud-based software tool that helps to create plans and track their progress, no matter what their credit union's planning style is. He expounds on pragmatic ways to approach the strategic planning process in the second CUInsight article.
In the inaugural episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses the importance of credit unions being innovative in mobile banking technology solutions. LifeSteps Wallet provides credit unions with a suite of mobile banking solutions tailored toward members' needs. He discusses the future of the industry in the the first CU Insight article.
President/CEO CU Solutions Group
Dave Adams is the President / Chief Executive Officer of CU Solutions Group. The CUSG office is located in Livonia, Michigan. Mr. Adams joined the Michigan Credit Union League in August of 1997. Prior to accepting the position with Michigan, Dave was president and CEO of the Washington Credit Union League and LSI, Inc. for six years. He also served on the staff of the Utah Credit Union League for eight years, the last three as President/CEO. A native of Utah, Adams received a bachelor's degree in Finance from the University of Utah before earning his M.B.A. from Utah State University.
During his 33-year credit union career Adams has held numerous board seats with companies like Magic Line, Inc. and NYCE Corporation, both regional ATM companies, and has served on both former Governor Jennifer Granholm's Council of Economic Advisors, as well as current Governor Rick Snyder’s Council of Labor and Economic Growth.
Through CU Solutions Group, an affiliate company servicing credit unions nationwide, Adams was instrumental in the creation of Invest in America (now Love My Credit Union Rewards), a program that fueled growth for domestic auto companies and helped increase new vehicle loans for credit unions, during and after the financial crisis of 2007-2010.
This award-winning program helped credit unions add value for credit union members with exclusive member discounts on GM, Sprint, Intuit and Liberty Mutual products, as well as an array of other companies' offerings.
Other recent innovations by the MCUL and Affiliates include the nationally recognized Save to Win program which helps people of modest means save via a prize raffle structure. In 2012, Dave Adams was named the Financial Services Champion by the Small Business Administration and received both the Michigan state award as well as the national recognition.