"CUSG CEO Connect - Rethink, Reimagine, and Reinvent" is a series of insights on technology, marketing and HR performance, brought to you by CUSG CEO Dave Adams. Watch the innovative videos below or read the full articles at CUInsight.
CU Solutions Group
Dave Adams is the President / Chief Executive Officer of CU Solutions Group. The CUSG office is located in Livonia, Michigan. Mr. Adams joined the Michigan Credit Union League in August of 1997. Prior to accepting the position with Michigan, Dave was president and CEO of the Washington Credit Union League and LSI, Inc. for six years. He also served on the staff of the Utah Credit Union League for eight years, the last three as President/CEO. A native of Utah, Adams received a bachelor's degree in Finance from the University of Utah before earning his M.B.A. from Utah State University.
During his 33-year credit union career Adams has held numerous board seats with companies like Magic Line, Inc. and NYCE Corporation, both regional ATM companies, and has served on both former Governor Jennifer Granholm's Council of Economic Advisors, as well as current Governor Rick Snyder’s Council of Labor and Economic Growth.
Through CU Solutions Group, an affiliate company servicing credit unions nationwide, Adams was instrumental in the creation of Invest in America (now Love My Credit Union Rewards), a program that fueled growth for domestic auto companies and helped increase new vehicle loans for credit unions, during and after the financial crisis of 2007-2010.
This award-winning program helped credit unions add value for credit union members with exclusive member discounts on GM, Sprint, Intuit and Liberty Mutual products, as well as an array of other companies' offerings.
Other recent innovations by the MCUL and Affiliates include the nationally recognized Save to Win program which helps people of modest means save via a prize raffle structure. In 2012, Dave Adams was named the Financial Services Champion by the Small Business Administration and received both the Michigan state award as well as the national recognition.