Your credit union has a lot to offer: competitive rates, low fees and friendly customer service.
But in a crowded marketplace, competing against banks and other credit unions isn’t always enough.
To build your business and your brand, you need a holistic approach to marketing and advertising that includes clearly focused strategies, relevant messaging, compelling creative and an optimized media mix.
That's why Marketing Solutions has joined with DP Plus, an award-winning full-service advertising agency, to create Focus IQ. Focus IQ offers credit unions like yours agency-level strategic, creative and media services at affordable prices.
Your brand has a unique story to tell. Focus IQ helps you present that story to your members and prospective members in a compelling and memorable way. Our experience and talent delivers insight-driven, first-class creative assets that speak the language of your audience and reinforce your brand.
Today's media landscape is complex and ever-changing. People are consuming more media across more channels and devices than ever before.
They watch. They listen. They read. And they're usually doing more than one of these at a time.
That's why it's important to reach members and prospective members where, when and how it suits them best.
For planning and buying media, Focus IQ offers comprehensive market analysis and ongoing plan management to credit unions with marketing budgets of every size. Our extensive digital media research tools help optimize your channel mix; optimize investment levels across search, social, display and video; and, most importantly, maximize your return. Our industry experience allows us to negotiate the best rates for you. And our post-buy analysis and reporting measures your success and reveals logical next steps.
Helping you get the most out of every advertising dollar you spend is the reason Focus I-Q exists. With strategic insights, creative excellence, and media planning and buying expertise in digital and traditional channels, we're your resource to generate the brand exposure and business results you’re looking for.
We're ready to help you achieve your goals. Contact us today.