Livonia, Mich. — October 1, 2018 — For the second consecutive year, CU Solutions Group (CUSG) has partnered with GSTV and credit union leagues across the nation in celebration of International Credit Union Day. Beginning October 12 and ending October 18, GSTV will run a promotional segment raising awareness and highlighting the benefits of credit union membership. The week-long promotion will be broadcast across 39 states at 16,000 stations, delivering close to 32 million impressions.
Since 1948, International Credit Union Day has been celebrated on the third Thursday of October. It is a day of recognition and reflection, both on the history of the credit union movement and the millions of people credit unions serve and help worldwide.
“Our partner, GSTV, offers a proven and effective way to reach engaged audiences,” said Dave Adams, president and CEO of CU Solutions Group. “This promotion will help share the credit union story across the country, increase awareness and engage new members in a big way. We’re excited to once again work with GSTV and our partner leagues to promote the credit union difference with such a far-reaching project.”
GSTV reaches one in three U.S. adults monthly and is the only national video network featured at fuel retailers. Offering consumers entertaining and informative content, GSTV engages current and potential credit union members in a full sight, sound and motion environment.
“We’re excited once again to use the size and audience scale of our network in local communities across the country to highlight credit unions,” said Sean McCaffrey, president and CEO of GSTV. “Our audience is mobile, engaged and spending on their daily consumer journeys, which presents an ideal moment to show consumers the value of credit unions and communities.”
Daniel Curren, Director of Integrated Marketing