CU Wallet Rebranded as LifeStep Solutions™
Livonia, MI (February 27, 2017) – Today, CU Solutions Group® (CUSG) and CU Wallet, LLC announce that, through their partnership, a new company with an expanded vision has been formed - LifeStep Solutions™. A redesigned website, unveiling the new vision and strategic approach, has been launched: LifeStepSolutions.com.
Paul Fiore, LifeStep Solutions’ CEO and founder of CU Wallet, expressed excitement about the future. “Our vision for CU Wallet, and now LifeStep Solutions, is to help credit unions offer their members real mobile wallet functionality,” he said. “This will include order ahead functionality and in-store payments such as Apple Pay, Android Pay and QR code functionality, but also other value like GPS-driven locators, deals and coupons, loyalty, P2P and many more features. We’ll evolve with the very dynamic mobile wallet landscape to make sure credit unions’ cards are top of mind and top of wallet. With the expanded suite of LifeSteps apps, we’ll also help put credit union lending and payments services top of mind.”
Founded in 2013, CU Wallet’s on-device application and back-end infrastructure enable credit union members to simply and safely make mobile purchases with any payment card on any device. The company’s shopping digital wallet is available for credit unions now. It can integrate with a credit union’s mobile banking platform or simply lay alongside it. Users can search and discover local businesses, access money-saving coupons, find credit union-exclusive discounts, process payments and much more. Cardless cash access is available as an enhancement which enables mobile ATM withdrawals without an ATM card. Features in development include: order ahead, in-store payments, peer-to-peer (P2P) payments, card controls, and mobile reservations.
The new partnership allows CU Solutions Group to play a more strategic role by assisting credit unions of all sizes with mobile strategies in the evolving US payments ecosystem.
“LifeStep Solutions will focus on helping credit unions improve the member experience through the mobile channel,” said Dave Adams, CEO of CU Solutions Group and chairman of LifeStep Solutions. “CUSG’s alliance with LifeStep Solutions will bring great exclusive member discount offers. It will bring very strong mobile technology and marketing capabilities and tremendous synergies with product development, sales and client relations,” Adams said. “Millennials and a growing segment of the broader population will love their credit union even more with this new suite of mobile banking enhancements offered by LifeStep Solutions."
Three more mobile applications around auto, home and protection will be announced in 2017.