A series of insights on technology, marketing and performance, brought to you by CUSG CEO Dave Adams

CUSG CEO Connect

Watch the innovative videos below or read the full articles at CUInsight.

October 2019

 

In this installment of CEO Connect, 25 Ideas for Managing in Turbulent Times, CUSG CEO Dave Adams discusses how leaders can achieve extraordinary business and life success in the face of great challenges. Capable communication, self-assessment, a strong connection with your team and a savvy understanding of financial issues are all needed for success. Read the CUInsight article for October 2019.


 

September 2019

 

In this installment of CEO Connect, It's Planning Season – Is Regulatory Compliance a Top Priority?, CUSG CEO Dave Adams discusses the importance of regulatory compliance and the challenges that credit unions face. Compliance is consistently a top priority for all financial institutions, but credit unions with limited resources may find meeting the three pillars of compliance (advocacy, information and implementation) a challenging endeavor. Dave also identifies resources and tools available to credit unions that will help credit unions with their compliance needs. Read the CUInsight article for September 2019.


 

August 2019

 

In this installment of CEO Connect, Improving Member Experience, CUSG CEO Dave Adams discusses the need for credit unions to reassess their technology and services when it comes to providing a great member experience. A strong service culture must be combined with the right analytics, expertise and drive to improve all core service offerings at every touch point. The reward is not only customer loyalty, but also customer advocacy. Read the CUInsight article for August 2019.


 

July 2019

 

In this installment of CEO Connect, Bankers Associations' Opposition to Mergers Does a Disservice to Member Banks and to Consumers, CUSG CEO Dave Adams discusses the new initiative from the Independent Community Bankers Association (ICBA) to oppose the small number of bank acquisitions by credit unions. Dave also clarifies common misconceptions in what is the latest iteration of anti-credit union rhetoric from bankers associations. Read the CUInsight article for July 2019.


 

June 2019

 

In this installment of CEO Connect, Serving the Underbanked and Millennials, CUSG CEO Dave Adams discusses proactive service strategies for two groups that are highly important for all credit unions. In many ways, the underserved and millennials intersect, and both groups are receptive to next-generation banking that place more emphasis on the speed of payments, quick and easy access to small loans, and creative ways to low-cost, trusted saving and investing. Read the CUInsight article for June 2019.


 

May 2019

 

In this installment of CEO Connect, Selling Payments and Wealth Management Services in an "Age of Continuous Connection", CUSG CEO Dave Adams discusses an opportunity for credit unions in better helping members save and invest. Traditionally a challenging topic for credit unions, wealth management services are a must for financial institutions who wish to compete with the likes of E-Trade, Acorns, Greendot and others. Read the CUInsight article for May 2019.


 

April 2019

 

In this installment of CEO Connect, Are Credit Unions at Risk of Losing Their Biggest Competitive Advantage?, CUSG CEO Dave Adams discusses the narrowing gap between credit unions and banks in consumer satisfaction ratings. Credit unions have long held an advantage over banks in this arena, but a renewed focus on transforming the customer experience from banks is challenging the status quo. In order to maintain this advantage, credit unions need to review how they approach member service. Read the CUInsight article for April 2019.


 

March 2019

 

In this installment of CEO Connect, The Performance Management Conundrum: Structure vs. Creativity, CUSG CEO Dave Adams reflects on his management experiences and the importance of a robust performance management structure. Dave also discusses eight trends in corporate America that are transforming performance management across all industries. Read the CUInsight article for March 2019.


 

February 2019

 

In this installment of CEO Connect, Where Are All the Neo-Credit Unions?, CUSG CEO Dave Adams discusses the impact of neobanks and how credit unions can compete in "next generation" banking. Neobanks and challenger banks can be especially appealing to millennials and speed-conscious consumers due to their all-digital approach and convenient mobile platforms. Credit unions will need more imagination and risk-taking if they are to compete with these disruptive players in the industry. Read the CUInsight article for February 2019.


 

January 2019

 

In the latest installment of CEO Connect, CUSG CEO Dave Adams discusses a question near and dear to all credit union leaders: "How can I live better and lead more effectively in the new year?" Dave also shares his own four big new year's resolutions for living, loving, learning and leaving a legacy. Read the CUInsight article for January 2019.


 

December 2018

 

In this installment of CEO Connect, Can Credit Unions Be "Alternative Financial Services Providers?", CUSG CEO Dave Adams discusses the payday loan industry and how it impacts the "underbanked" and credit unions. He describes how the underbanked population needs the responsible lending practices and low-cost mobile banking services offered by credit unions especially in the urban and rural areas of the U.S. Read the CUInsight article for December.


 

November 2018

 

In this installment of CEO Connect, Consumer Experience Alert: Features Matter More Than Speed, CUSG CEO Dave Adams discusses his experiences at the Money20/20 Conference in Las Vegas. He describes three things that stood out to him and how they relate to banking technologies. Read the CUInsight article for November.


 

October 2018

 

In the this installment of CEO Connect, The power of simplicity in planning, CUSG CEO Dave Adams discusses the power of simplicity when it comes to strategic planning and building brand promises. In today's complex and competitive environment, simplicity can help credit unions find focus and convey powerful messages. Read the CUInsight article for October.


 

September 2018

 

In this installment of CEO Connect, Hey Bankers: Open Your Eyes, CUSG CEO Dave Adams explores how big banks are waging a war against credit union's tax exempt status and what credit unions can do to combat this fight. Read the CUInsight article for September.


 

August 2018

 

In this episode of CEO Connect, How do I become a CEO—And should I really want the job?, CU Solutions Group CEO Dave Adams discusses the seven common realities CEOs face in organizations of all sizes, as well as adding his own perspective on credit union leadership. Understanding the role is an important first step, and this video is an excellent primer for professionals who have their eyes on leadership.

CU Solutions Group is a company that helps credit unions with technology, marketing and HR performance solutions as well as strategic advisory solutions. In all cases, these services are intended to help achieve greater organizational performance for the CEO and the entire credit union. Products like Planning Pro, Performance Pro and Governease are all intended to help the CEO, board and senior team members leverage their time so that they and their credit union can be more effective. Read the CUInsight article for August.


 

July 2018

 

In this episode of CEO Connect, Confessions of a White Male CEO - 5 Steps to Inclusive Mentoring, CU Solutions Group CEO Dave Adams challenges credit unions to consider five strategies for assessing whether they are valuing and broadening diversity in the workplace, and urges them to review their practices with regards to inclusion and pay equity. He also encourages them to champion more gender and ethnic mentoring as one way of creating or redefining an inclusive culture.

In his CUInsight article for July, Dave expounds on taking this approach as credit unions seek ways to be more inclusive. Read the CUInsight article for July.


 

June 2018

 

In this month's episode of CEO Connect, CU Solutions Group CEO Dave Adams challenges credit unions to consider six questions when planning strategically of what to change and what to preserve in the future and advises credit unions to include costs for practical and simple tools in their technology budgets to stay relevant and improve member service. CU Solutions Group offers Performance Pro, Compease and Strategic Advisory Solutions to help credit unions develop those strategies along with LifeSteps Wallet, an innovative mobile banking solution designed to enhance a credit union’s mobile offerings while matching important solutions with members' major life events and everyday choices. Dave expounds on developing an omni-channel approach so credit unions can stand against volatility, uncertainty, complexity and ambiguity moving forward in this complementary CUInsight article for June.



 

May 2018


In the fourth episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses why credit unions need to escalate efforts to utilize mobile advancements so they remain competitive in a volatile fintech landscape, and more importantly, how these innovations can help unbanked and underserved consumers. LifeSteps Wallet™ equips credit unions with a suite of mobile banking enhancements designed to enhance a credit union's mobile offerings while matching important solutions with members' major life events and everyday choices saving them time and money. Dave expounds on this new approach to empower credit unions in his CUInsight article for May.


 

April 2018


In the third episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses the importance of making an impact through cause-based marketing. To get a glimpse of cause-based marketing in motion, watch our video, Just Getting By, that recounts 19 stories of those struggling with financial hardship and how credit unions provided them with hope. To access the video, visit: www.JustGettingBy.org. Read the third CUInsight article.







 

March 2018


In the second episode of CEO Connect, CU Solutions Group CEO Dave Adams outlines 10 takeaways to consider when developing an effective strategic plan. Planning Pro equips credit unions with a cloud-based software tool that helps to create plans and track their progress, no matter what their credit union's planning style is. He expounds on pragmatic ways to approach the strategic planning process in the second CUInsight article.



 

February 2018


In the inaugural episode of CEO Connect, CU Solutions Group CEO Dave Adams discusses the importance of credit unions being innovative in mobile banking technology solutions. LifeSteps Wallet provides credit unions with a suite of mobile banking solutions tailored toward members' needs. He discusses the future of the industry in the the first CU Insight article.



 

 

Dave Adams, CU Solutions Group

Dave Adams

President/CEO
CU Solutions Group

Dave Adams is the President / Chief Executive Officer of CU Solutions Group. The CUSG office is located in Livonia, Michigan. Mr. Adams joined the Michigan Credit Union League in August of 1997. Prior to accepting the position with Michigan, Dave was president and CEO of the Washington Credit Union League and LSI, Inc. for six years. He also served on the staff of the Utah Credit Union League for eight years, the last three as President/CEO. A native of Utah, Adams received a bachelor's degree in Finance from the University of Utah before earning his M.B.A. from Utah State University.

During his 33-year credit union career Adams has held numerous board seats with companies like Magic Line, Inc. and NYCE Corporation, both regional ATM companies, and has served on both former Governor Jennifer Granholm's Council of Economic Advisors, as well as current Governor Rick Snyder’s Council of Labor and Economic Growth.

Through CU Solutions Group, an affiliate company servicing credit unions nationwide, Adams was instrumental in the creation of Invest in America (now Love My Credit Union Rewards), a program that fueled growth for domestic auto companies and helped increase new vehicle loans for credit unions, during and after the financial crisis of 2007-2010.

This award-winning program helped credit unions add value for credit union members with exclusive member discounts on GM, Sprint, Intuit and Liberty Mutual products, as well as an array of other companies' offerings.

Other recent innovations by the MCUL and Affiliates include the nationally recognized Save to Win program which helps people of modest means save via a prize raffle structure. In 2012, Dave Adams was named the Financial Services Champion by the Small Business Administration and received both the Michigan state award as well as the national recognition.

Dave.Adams@cusolutionsgroup.com