Livonia, MI (June 19, 2017) – During the Michigan Credit Union League/CU Solutions Group Annual Convention and Exposition, CU Solutions Group President/CEO Dave Adams unveiled the forthcoming launch of LifeSteps Wallet, an innovative mobile application designed to keep credit unions top–of–wallet and top–of–mind.
Through their credit union’s branded LifeSteps Wallet app, members will be able to browse new homes and automobiles, access coupons and exclusive discounts, access business directories, store documents, make mobile payments and much more. The application, currently in development, is slated for release in fall 2017.
As previewed by Adams, the app allows credit unions to be there for the everyday moments when their members use their phones to seek information about life’s big financial decisions. More importantly, all of these solutions point the member right back to the credit union for payments, transactions and financing.
“The LifeSteps Wallet can be a multi-featured ‘container’ app for all existing credit union service apps, including mobile banking. The vision is to provide members with simple mobile tools that help save time and money,” said Dave Adams, CEO/chairman of LifeStep Solutions™ and president/CEO of CU Solutions Group. “The credit union brand and marketing messaging will keep the credit union’s services top-of-mind as members do research, shop, maintain home and auto, and plan for the future.”
Adams gave attendees a demo of the mobile app, exhibiting its customizability, interface and content and that utilizes Yelp, Zillow, Houzz, AutoSmart, PayPal, Venmo, Home Advisor and many others. Adams’ unveiling, and subsequent demonstration of the LifeSteps Wallet mobile application, can be viewed here.
Credit unions can get more information and request a consultation now by visiting CUSolutionsGroup.com/lifesteps-wallet
CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of technology, marketing and performance. The company is majority-owned by the Michigan Credit Union League and has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, MI, the organization serves more than 3,400 clients nationwide and has strategic partnerships with Intuit TurboTax®, Gas Station TV, CUNA Mutual Group, CU Vendor Management, Spireon, and RapidAdvance®. For more information, visit CUSolutionsGroup.com.
Founded in 2013 as CU Wallet, and acquired by CUSG in 2017, the company was rebranded as LifeStep Solutions. The enterprise enables credit unions to offer a robust, self-branded mobile application which includes best-in-class apps around shopping, home, auto, travel and financial wellness. LifeStep Solutions works with best-of-breed technology partners to deliver innovative, seamless, end-to-end consumer experiences integrated with credit unions.
Nick Olexa, VP of Corporate Marketing