Lending value that knocks out the competition and wins over members.
Every day, credit unions provide ordinary people from all walks of life with real lending alternatives. CU Direct™ helps credit unions succeed by supplying their members with sensible borrowing solutions. Our niche loan products offer a unique and efficient brand of lending, designed to serve your members. Our suite of intuitive products anticipates members’ needs resulting in higher member satisfaction and retention.
CU Direct helps credit unions deliver the solutions, products and features that meet the demands of today’s members – from leading-edge mobile technology to powerful, configurable lending platforms, analytics and reporting, auto-buying tools, retail lending solutions and more.
Change is inevitable and constant. As the pace of change accelerates, so does our commitment to keep credit unions competitive by offering a comprehensive suite of products so your credit union grows and succeeds.
Growing loan volume is key to boosting your bottom line.
Credit unions thrive when loan volume grows. With more of the younger generations choosing credit unions over banks, credit union memberships are accelerating rapidly which creates opportunity to stimulate loan growth. Our diverse product offerings are built specifically to attract and retain members. CU Direct delivers loan value proposition, designed to grow your business while bolstering your bottom line.
How CU Direct can help.
We offer the expertise you need, when you need it. We work with you to determine your needs and objectives to help you increase efficiencies. Our detailed approach helps you stay ahead of the competition and the regulatory requirements.
What sets CU Direct apart?
CU Direct improves the member experience. From optimized origination to point-of-purchase lending to mobile and online auto shopping, CU Direct provides faster, more intuitive solutions for consumers and business members alike. We empower your credit union with lending insights to help you manage risk, automate marketing tasks and improve the client relationship.
Key Features:
- Origination Optimization:
Lending 360 – A comprehensive loan and account origination system; designed to be a more intuitive loan process with faster turnaround for direct and indirect business
- Point-of-Purchase Lending:
CUDL – Provides current and potential members with unmatched convenience at point-of-purchase by providing access to more than 13,000 auto dealers across the U.S.
- Retail & Medical Lending:
OnSpot Financing – A secure, online provider portal that allows credit unions to offer point-of-sale financing at retail and medical establishments
- Consumer Marketing Automation:
Intuvo – A tool that increases loan volume and member satisfaction and built specifically for credit unions, it combines marketing automation, data analytics, content and client relationship management (CRM)
- Loan Portfolio Analysis:
Lending Insights – A loan portfolio management system designed to translate data into actionable reporting. Its easy-to-use navigation and customizable dashboards helps to streamline the experience
- Mobile & Online Auto Shopping:
AutoSmart – resources to make an informed buying decision. By tapping into a network of more than 13,000 participating auto dealers, you will have access to more than 2 million vehicles
- Expert Consultants:
Advisory Services – tailored to meet the unique needs and objectives of your credit union and to conform to regulatory requirements
- Identify Recovery Solutions:
Vero – offers exclusive vehicle aftermarket and identity theft recovery products
