LIVONIA, Mich. (March 30, 2020) — In response to the U.S. national emergency related to coronavirus COVID-19, CU Solutions Group's (CUSG) CUBE TV Studios has produced a series of free-to-use, credit union–focused videos.
The series of ads reinforce credit unions' not-for-profit, people-first service mantra by noting the availability of emergency loans, loan restructuring and deferred payments, in addition to reassuring members that their savings are safe, secure and federally insured by the National Credit Union Administration (NCUA).
As a goodwill effort to the credit union industry in a time of national crisis, CU Solutions Group has made the series of five, high-definition digital videos free to use by credit unions nationwide.
"We want to assist credit unions in letting members, and the public-at-large, know that credit unions have been here before," said Dave Adams, president and CEO of CU Solutions Group. "Whether the Great Recession of '08 and '09, the aftermath of the 9-11 terrorist attacks, or the recessions in the early 1980s, we've always put people first. We're here and we know how to help. Whether as a shared message of calm and hope, or one customized with each credit union's trusted brand, the message is strong and welcome.”
The videos are free-use for credit unions wherever high-definition video display is available. CUSG's CUBE TV Studios suggests leveraging the videos on social media, digital video streaming services, ATMs, GSTV and cable and broadcast television. Additionally, for states not currently under shelter-in-place orders, videos can be displayed on in-branch monitors, movie theaters or through other forms of indoor and outdoor media.
Credit unions can customize the videos with their own brands or run them as unbranded. Additionally, CU Solutions Group and CUBE TV Studios have arranged for fast and inexpensive customization of these videos for a nominal fee of $249. "Small- and medium-asset size credit unions make up the majority of our industry," Adams continued. "It's important to create a means of professional crisis communications that's affordable to this segment of the industry. If they choose to customize and brand these videos, they'll be able to do so quickly and affordably."
All videos are available to preview, download and customize at: VidFuel.com.
Headquartered in Livonia, Mich., CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of technology, marketing, HR performance and strategic advisory. The organization is home to national credit union-focused brands including Love My Credit Union Rewards, Save to Win, MemberXP, CUBE TV Studios, Compease and Performance Pro. The company has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations and maintains strategic partnerships with Intuit TurboTax®, GSTV and CU Risk Intelligence. For more information, visit CUSolutionsGroup.com.
Daniel Curren, Director of Integrated Marketing