LIVONIA, Mich. (November 21, 2019) — With a recent change in prize-linked savings legislation, CUSG's Save to Win program is now available to credit unions and credit union members in the state of Georgia. CUSG is now working with the League of Southeastern Credit Unions & Affiliates (LSCU), the trade association for credit unions in Alabama, Florida and Georgia, to increase credit unions' wallet share and help members build savings through Save to Win. Columbus-based Kinetic Credit Union is the first credit union in Georgia to sign up for the program.
"Developing good savings habits are crucial to having financial stability," said Mark Littleton, president and CEO of Kinetic Credit Union. "The Save to Win partnership will benefit our members of all ages, from those just starting out in the workforce or college to members who are retired. The cash incentives are a great way to encourage members to save on a consistent basis. It's a no-lose situation – even if you don't win, you're creating strong habits while building your savings for the future."
Save to Win accounts promote healthy saving by qualifying account holders for monthly and quarterly cash prizes each time they make a $25 deposit. To date, the program has helped members save approximately $195 million and has awarded more than $3.3 million in prizes. Additionally, 74 percent of Save to Win account holders say the program makes them more excited about their credit union and 63 percent say that the program incentivizes them to use other financial products offered by the credit union.
"Save to Win is a proven way to motivate smart savings habits," said Dave Adams, president & CEO of CUSG. "Credit unions who are participating in the program say they see an increase in members who open secondary savings accounts and have been utilizing Save to Win in promoting membership and savings. We're excited to work hand in hand with the League of Southeastern Credit Unions & Affiliates to bring Save to Win to more credit unions and their members."
According to statistics from Save to Win, 52 percent of account holders say they had no emergency savings before participating in the program, and 11 percent of participants say they joined their credit union solely to take part in Save to Win. The program celebrated its 10-year anniversary in 2019 and continues to grow as prize-linked savings legislation is passed in more states. Save to Win is now offered at 132 credit unions spanning 19 states.
Credit unions interested in offering Save to Win accounts to their members should contact Andre Mello at savetowin@cusolutionsgroup.com.
CUSG is an award-winning credit union service organization that offers products and services in the areas of technology, marketing, HR performance and strategic advisory, which include web services, mobile app solutions, Agency Services, Save To Win, MemberXP, Love My Credit Union Rewards, Performance Pro and Compease. The company has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, Mich., the organization has strategic partnerships with Intuit TurboTax®, GSTV and AffirmX. For more information, visit CUSG.com.
