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CU TrendScan - Industry Insights from the experts at CU Solutions Group CU TrendScan - Industry Insights from the experts at CU Solutions Group

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Marketing, content, social, media, customer, blog, impact, awareness, engagement, digital, mix, metrics
 
Keep content relevant, short, iterative and engaging

Content marketing is about to get very competitive.

Keep content relevant, short, iterative and engaging
micro movements discovery fulfilment intent-rich storytelling
 
Three ways to up your social media game

Marketers are continuing efforts to use storytelling to create a relationship of trust.

Three ways to up your social media game
video marketing public relations creative truth film mobile iOS game
 
What others are doing

Sometimes, if you’re good enough, you can even convince the world that marketing is art.

What others are doing
salery, workforce, compensation, strategy, communication, policy, policies, market
 
Three Ways to Enhance Compensation Strategy for an Age-diverse Workforce

Market data is one of the best metrics to establish a position’s external worth.

Three Ways to Enhance Compensation Strategy for an Age-diverse Workforce
HR, human resources, technology, compliance, compensation, salaries, market
 
Common Mistakes in Compliance

Nothing stays static forever, and this applies even to the compensation field.

Common Mistakes in Compliance
compensation strategy, multigenerational, generation, baby boomers, millennials, gen x, multi-generational
 
Do you need a new compensation strategy for multigenerational staff?

Many companies do not treat multi-generational workforces as a compensation issue.

Do you need a new compensation strategy for multigenerational staff?
Conversational, Commerce, Chatbot, technology, chat, online, help, credit unions
 
Conversational Commerce and the Rise of the Chatbot

For credit unions, chatbots could be an ace up the sleeve.

Conversational Commerce and the Rise of the Chatbot
intelligent, chatbot, fit, chat, automation, app, application, tech
 
Identify how chatbots will help you

The benefits of the chatbot technology can be varied and numerous.

Identify how chatbots will help you
automation, AI, tech, fintech
 
Prepare for integration

Preparation is key, and that may require some help outside of your credit union.

Prepare for integration
Taxes, tax help, expert, returns, calculate
 
Credit Unions Have an Opportunity to Help Their Members Through Tax Season

Half of all taxpayers don't know about the changes in the tax brackets.

Credit Unions Have an Opportunity to Help Their Members Through Tax Season
tax, resources, credit unioins, prep, preperation, taxes
 
Leverage the Resources of Trusted Experts for Tax Season 2019

Providing members with access to resources is not a service limited to larger institutions.

Leverage the Resources of Trusted Experts for Tax Season 2019
Climbers showing trust, reaching out, learning, help, helping,
 
Americans Trust Their Financial Institutions for Tax Advice

Credit unions find themselves in a good position to guide members through their tax filing.

Americans Trust Their Financial Institutions for Tax Advice
story, storytelling, trust, credit, union, narrative, marketing, member, financial, solution, result
 
Achieving the Golden “Narrative Transport” in Brand Storytelling

The power of storytelling lies in putting the brand and its consumers at the forefront.

Achieving the Golden “Narrative Transport” in Brand Storytelling
Story, storytelling, financial, credit, union, members, support, value, issues
 
The Process of Crafting a Relatable, Moving Brand Story

Brand-building and storytelling do not have to be something organizations tackle alone.

The Process of Crafting a Relatable, Moving Brand Story
Tech, Technology, home buying, financing, mortgage, fintech
 
Remaining a Player in the New Home-Buying Experience

The home-buying process has changed, like everything else touched by the digital transformation.

Remaining a Player in the New Home-Buying Experience
Tech, Technology, home buying, financing, mortgage, fintech
 
Predict the Future of Mortgage Lending with Analytics

Machine learning is quickly becoming a valued and inescapable tool.

Predict the Future of Mortgage Lending with Analytics
Strategic Leaders, Developed
 
The Secret to Future-Proofing Your Organization

Investing in human capital is the first step towards resilience.

The Secret to Future-Proofing Your Organization
strategic, strategy, training, talent, compentency, gap, solutions
 
You Might Already Have the Solution to Your Current Talent Competency Gap

Credit unions need to develop learning agility in their leadership and aspiring leaders.

You Might Already Have the Solution to Your Current Talent Competency Gap
Learning Management, HR, LMS
 
You Know You Need an LMS — Now What?

When choosing the right LMS, it’s important to know what features are most important.

You Know You Need an LMS — Now What?
content delivery, employee development
 
The Easiest Way to Deliver Content for Employee Development

By improving soft skills, an organization increases an employee’s ability to excel.

The Easiest Way to Deliver Content for Employee Development
digital banking, technology
 
Is Your Credit Union Supported by the Four Pillars of Digital Banking?

Fintech and bigtech firms are challenging traditional institutions.

Is Your Credit Union Supported by the Four Pillars of Digital Banking?
Omnichannel Delivery: Banking Based On Members
 
Omnichannel Delivery: Banking Based On Members

Advances in technology have drawn new players to financial services.

Omnichannel Delivery: Banking Based On Members
Content Management System, CMS
 
The Quickest Way to Find the Right (and Safest) CMS

Financial institutions need to ensure the security of their websites.

The Quickest Way to Find the Right (and Safest) CMS
Content Management System
 
A Content Management System Will Make Your Life Easier

Managing content can be a fulltime job, but it doesn’t need to be.

A Content Management System Will Make Your Life Easier
Bankers associations’ opposition to mergers does a disservice to member banks and to consumers
 
Bankers associations’ opposition to mergers does a disservice to member banks and to consumers

CUSG CEO Dave Adams discusses the new initiative from the ICBA to oppose the small number of bank acquisitions by credit unions

Bankers associations’ opposition to mergers does a disservice to member banks and to consumers
Enterprise risk management
 
Enterprise Risk Management — Where to Start

Smaller credit unions may not face the same amount of risks as larger institutions.

Enterprise Risk Management — Where to Start
Enterprise risk management
 
The Quickest Way to Understand Enterprise Risk Management (ERM)

Enterprise Risk Management process may help credit unions more effectively prioritize.

The Quickest Way to Understand Enterprise Risk Management (ERM)
ERM, enterprise risk management, strategic planning
 
Why You Need ERM in Your Strategic Planning

Credit unions can create strategies that are not only resilient, but also proactive in nature.

Why You Need ERM in Your Strategic Planning
Cut Through the Noise and Deliver Value Members Want
 
Cut Through the Noise and Deliver Value Members Want

Consumers have come a long way since cutting coupons out of newspapers and the backs of cereal boxes.

Cut Through the Noise and Deliver Value Members Want
Opportunities and Risks of Banking for Marijuana-Related Businesses
 
Opportunities and Risks of Banking for Marijuana-Related Businesses

Regardless of size, financial institutions need to be aware of the regulatory risks and what steps they can take to reduce their liability.

Opportunities and Risks of Banking for Marijuana-Related Businesses
CUTrendScan Strategy MRB
 
Identifying Marijuana-Related Businesses

Due diligence is paramount to a credit union’s survival, and failure could jeopardize the institution’s very existence.

Identifying Marijuana-Related Businesses
CUTrendScan Performance Transparency
 
Preparing for Compensation Transparency

Historically, financial institutions have been among the most transparent organizations and companies.

Preparing for Compensation Transparency
CUTrendScan Performance Communication
 
Preparing a Transparency Communication Plan

Many credit unions believe they have fair pay and few pay gaps, but employees may not always agree.

Preparing a Transparency Communication Plan
Consumer Attitudes Toward Digital Advertising
 
Consumer Attitudes Toward Digital Advertising

It’s becoming all too easy these days for consumers to avoid advertising altogether.

Consumer Attitudes Toward Digital Advertising