Are Your Landing Pages up to Snuff?

  • Share:
marketing

Q32018MarketingBlog3

The role of landing pages in the anatomy of a website shouldn’t be overlooked or underestimated, although they often are. Here’s what credit unions need to know to ensure their landing pages are working for them.

Landing page vs. homepage

What are the differences between a landing page and a homepage? If you said just about everything, you’d be correct. It comes down to the two having fundamentally different purposes. A homepage is an introductory page to a site — and its default start-up page — that serves as a table of contents to give visitors directions to its various content.

A landing page is a single webpage that visitors access by clicking on a tab or hyperlink on the homepage, a search engine result or an online advertisement. Landing pages contain the content and forms that will capture leads or even directly generate sales, and this is their primary goal. To that end, most of the work with landing pages deals with funnelling people onto the page and optimizing the page to convert those leads.

Q32018MarketingBlog3

What makes a good landing page

Landing pages should be simple and to the point with limited options for consumer interaction. They should be quick to load and have content that clearly matches the reason that brought visitors to the page in the first place. Visitors don’t want to spend several minutes reading through extra material or being lost in the navigation; they want to see what they came for and what you can offer them.

A survey by the marketing firm Ascend2 found that the most important objectives for landing page optimization are boosting conversion rates, increasing traffic and improving lead quality. Landing pages are a crucial part of digital marketing campaigns, and the proper optimization of these pages can greatly improve lead conversion or at the very least encourage interest in your credit union.

  • Share:


« Return to "Trends"
TrendScan logo
<< Back to Articles

Latest Trends

  1. Opportunities and Risks of Banking for Marijuana-Related Businesses
  2. The Member Service Experience
  3. Become a Tax Resource for Members
  4. Experience Company Growth and Discovery with Employee-Driven Communication
  5. Should You Still Be Concerned about ADA Website Compliance?
  6. What Is a DDoS Attack and Why Should Credit Unions Be Concerned?
  7. Anticipating Change with a Succession Plan
  8. Don't Get Snagged on ADA Compliance Requirements
  9. The Performance Management Conundrum: Structure vs. Creativity
  10. The Planning Process - Improved
  11. Are You Ready to Adopt a Continuous Performance Management System?
  12. Building a Website with the User in Mind
  13. What Credit Unions Should Do with Ambiguous ADA Standards
  14. Your Social Media Accounts Deserve Quality Content
  15. Content Marketing: Well Worth the Effort
  16. Continuous Performance Management is Disrupting HR
  17. Is Your Executive Compensation Still Appealing?
  18. 7 Tax Changes Your Members Need to Know About
  19. 5 Things Credit Unions Can Learn from Cyber Attacks
  20. The Website Audit Your Credit Union Needs
  21. Consumer Attitudes Toward Digital Advertising
  22. The Importance of Creating Quality Content
  23. 3 Succession Plans Your Credit Union Needs
  24. Optimizing Websites for Voice: What You Need to Know
  25. Credit Unions Could Replace Predatory Lenders
  26. The Quest for a One-Stop Shop Financial App
  27. Are You Properly Rewarding Your CEO?
  28. What’s Hot in Performance Management Technology
  29. Americans’ Lack of Financial Literacy Is an Opportunity for Credit Unions
  30. Why HR Should Take Advantage of Employee Self Service
  31. Build Up Membership Through Supportive Savings Programs
  32. 3 Website Design Trends for 2019
  33. Credit Union Compensation: Philosophy or Strategy?
  34. Consumer Appetites in Mobile Innovation
  35. Volunteer and Young Board Members Need Development
  36. Selling Payments and Wealth Management Services
  37. 3 Ways Credit Unions Can Prepare for a Cyber Extortion
  38. Wanted: Apps for Clarification and Simplification
  39. People Analytics: Bringing HR and Data Together
  40. 3 Key Factors for Creating Good Content
  41. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  42. The Credit Union Advantage for the Digital Customer
  43. How Useful Are Member Personas for Credit Union Marketing Teams?
  44. Popular DDoS Mitigation Methods in 2019
  45. Shifts and Trends to Know About in E-Learning
  46. Learning Management Systems: What Credit Unions Should Consider
  47. What Borrowers Wished Credit Unions Knew
  48. Prioritizing the Credit Union Employee Experience
  49. 4 Steps to Increased Social Media ROI
  50. What the C-Suite Wants out of Social Media
  51. Is Your CMS the Right Fit?
  52. Keeping Up with Digital Lending Convenience
  53. How Credit Unions Can Formalize the Branding Process
  54. A Simple Way to Unify Your Marketing Efforts
  55. Do You Know Why Payday Loans Are Used so Much?
  56. Making Sure You Have the Right Leaders in the Right Seats
  57. How to Identify What You Want in an ESS
  58. How Credit Unions Can Embrace Storytelling in Marketing
  59. How to Generate Content with Fewer Resources
  60. Empowering Employees and HR with the Latest Technology
  61. Are You Missing Out on the Power of Video?
  62. Credit Unions Can Complete with Shadow Banks
  63. The Dream Team for Successful Online Customer Interactions
  64. Are Your Landing Pages up to Snuff?
  65. 2 Big FinTech Goals for Credit Unions
  66. Just How Distracted Are Consumers?
  67. If Your Site Isn't Mobile Optimized, You're Losing Out
  68. 6 Factors for Choosing the Right ESS System
  69. Protect Your Credit Union with a Website Accessibility Response Plan
  70. Don't Underestimate the Power of Financial Education
  71. Caution: Customers Don't Always Ask for What They Want
  72. 5 Guideposts to Measure Your Brand Promise Against
  73. 3 Factors Impacting Credit Union Compensation Plans
  74. Don't Undervalue Your Brand Promise
  75. Leveraging Social Media for Member Engagement
  76. Finding the Best Platform for HR Technology
  77. The Role of HR and Hiring Managers in the Candidate Experience
  78. Why You Should Invest in an Applicant Tracking System
  79. Underestimate the Onboarding Process at Your Peril
  80. 3 Brand Promises Credit Unions Can Learn From
  81. Preparing for Compensation Transparency
  82. Preparing a Transparency Communication Plan
  83. Content, Tools, and Channels to Capture Consumer Attention
  84. The Best Compliance Training with New Topics You Will Need
  85. Identifying Marijuana-Related Businesses
  86. Cut Through the Noise and Deliver Value Members Want
  87. Serving the Underbanked and Millennials

Related Trends

  1. Cut Through the Noise and Deliver Value Members Want
  2. Consumer Attitudes Toward Digital Advertising
  3. Content, Tools, and Channels to Capture Consumer Attention
  4. Just How Distracted Are Consumers?
  5. 3 Key Factors for Creating Good Content
  6. The Member Service Experience
  7. Selling Payments and Wealth Management Services
  8. Become a Tax Resource for Members
  9. Americans’ Lack of Financial Literacy Is an Opportunity for Credit Unions
  10. Build Up Membership Through Supportive Savings Programs
  11. 7 Tax Changes Your Members Need to Know About
  12. The Importance of Creating Quality Content
  13. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  14. Content Marketing: Well Worth the Effort
  15. Your Social Media Accounts Deserve Quality Content
  16. How Credit Unions Can Embrace Storytelling in Marketing
  17. How Credit Unions Can Formalize the Branding Process
  18. 4 Steps to Increased Social Media ROI
  19. What the C-Suite Wants out of Social Media
  20. Leveraging Social Media for Member Engagement
  21. Are Your Landing Pages up to Snuff?
  22. Don't Underestimate the Power of Financial Education
  23. If Your Site Isn't Mobile Optimized, You're Losing Out
  24. 3 Brand Promises Credit Unions Can Learn From
  25. How to Generate Content with Fewer Resources
  26. 5 Guideposts to Measure Your Brand Promise Against
  27. How Useful Are Member Personas for Credit Union Marketing Teams?
  28. A Simple Way to Unify Your Marketing Efforts
  29. Are You Missing Out on the Power of Video?
  30. The Dream Team for Successful Online Customer Interactions
  31. Don't Undervalue Your Brand Promise

Industry insights
to your inbox!

Subscribe