Keep content relevant, short, iterative and engaging

  • Share:
marketing

Marketing, content, social, media, customer, blog, impact, awareness, engagement, digital, mix, metrics

As the saying goes, content is king. It seems this trend will continue this way for some time, as marketers notice ongoing impact on building awareness, increased customer engagement, as well as lead quantity and quality. However, the rise in demand from consumers eager for digital content also means that content marketing will become more competitive than ever. To stand out, marketers would do well to keep an eye on having a varied content mix, responding to shifts in customer attitudes and demands, and establishing solid, data-driven metrics that allow marketing teams to map customer behaviors and impact.

On the agenda is the growing focus on changing up the old format. Blogs and social media remain the mainstay for many organizations, especially financial institutions, but innovators are looking toward channels that emphasize visual language, such as interactive content, live streaming, virtual reality, etc. In short, anything that is fast, iterative, engaging, and relevant.

Content marketing is about to get very competitive, and in a world where your rivals may have much bigger budgets and larger marketing teams, you’ll need to stand out. Effective marketing can’t be done without a proper strategy, but you don’t necessarily need a detailed plan for every piece of content you put out. On-the-fly content is a great way to stop wasting time and seize your audience.

strategy, b2c, verbal, content, marketing institute

There is no longer a focus on large-scale content pieces that require an abundance of both time and effort. Instead, marketers have shifted to content that is relevant, short, iterative, and engaging. The key word may be short. In a world where information is cheap and easily shared, the consumer attention span is limited. If your content doesn’t immediately hook them, you’ll lose them. Content teams can no longer spend days or weeks crafting content that they believe will produce a viral hit, only to receive mediocre metrics in response.

Instead, consider publishing higher-quality content on a consistent schedule, one that focuses on on-the-fly content, whether it be short video vignettes or native content on social media. A good content team should not only respond to events as they happen, but anticipate the same events and prepare for them.

  • Share:


« Return to "Trends"
TrendScan logo
<< Back to Articles

Latest Trends

  1. Identifying Marijuana-Related Businesses
  2. Cut Through the Noise and Deliver Value Members Want
  3. 3 Key Factors for Creating Good Content
  4. Preparing a Transparency Communication Plan
  5. A Content Management System Will Make Your Life Easier
  6. Opportunities and Risks of Banking for Marijuana-Related Businesses
  7. Why You Need ERM in Your Strategic Planning
  8. Enterprise Risk Management — Where to Start
  9. Just How Distracted Are Consumers?
  10. Credit Unions Could Replace Predatory Lenders
  11. Are You Properly Rewarding Your CEO?
  12. The Quickest Way to Understand Enterprise Risk Management (ERM)
  13. The Easiest Way to Deliver Content for Employee Development
  14. Omnichannel Delivery: Banking Based On Members
  15. What Borrowers Wished Credit Unions Knew
  16. Is Your Credit Union Supported by the Four Pillars of Digital Banking?
  17. What Is a DDoS Attack and Why Should Credit Unions Be Concerned?
  18. Consumer Attitudes Toward Digital Advertising
  19. Bankers associations’ opposition to mergers does a disservice to member banks and to consumers
  20. Are You Ready to Adopt a Continuous Performance Management System?
  21. Three ways to up your social media game
  22. 5 Things Credit Unions Can Learn from Cyber Attacks
  23. Keep content relevant, short, iterative and engaging
  24. The Quest for a One-Stop Shop Financial App
  25. Credit Unions Have an Opportunity to Help Their Members Through Tax Season
  26. Preparing for Compensation Transparency
  27. 2 Big FinTech Goals for Credit Unions
  28. The Quickest Way to Find the Right (and Safest) CMS
  29. Learning Management Systems: What Credit Unions Should Consider
  30. Popular DDoS Mitigation Methods in 2019
  31. Experience Company Growth and Discovery with Employee-Driven Communication
  32. Should You Still Be Concerned about ADA Website Compliance?
  33. How Useful Are Member Personas for Credit Union Marketing Teams?
  34. Americans Trust Their Financial Institutions for Tax Advice
  35. The Process of Crafting a Relatable, Moving Brand Story
  36. You Know You Need an LMS — Now What?
  37. Become a Tax Resource for Members
  38. Common Mistakes in Compliance
  39. The Member Service Experience
  40. Three Ways to Enhance Compensation Strategy for an Age-diverse Workforce
  41. Volunteer and Young Board Members Need Development
  42. What's Hot in Performance Management Technology
  43. Achieving the Golden “Narrative Transport” in Brand Storytelling
  44. Don't Get Snagged on ADA Compliance Requirements
  45. Identify how chatbots will help you
  46. Leverage the Resources of Trusted Experts for Tax Season 2019
  47. Building a Website with the User in Mind
  48. Credit Union Compensation: Philosophy or Strategy?
  49. Remaining a Player in the New Home-Buying Experience
  50. Predict the Future of Mortgage Lending with Analytics
  51. 6 Factors for Choosing the Right ESS System
  52. The Planning Process - Improved
  53. Americans' Lack of Financial Literacy Is an Opportunity for Credit Unions
  54. You Might Already Have the Solution to Your Current Talent Competency Gap
  55. Conversational Commerce and the Rise of the Chatbot
  56. The Secret to Future-Proofing Your Organization
  57. Do You Know Why Payday Loans Are Used so Much?
  58. The Role of HR and Hiring Managers in the Candidate Experience
  59. Prepare for integration
  60. What others are doing
  61. Do you need a new compensation strategy for multigenerational staff?
  62. Why HR Should Take Advantage of Employee Self Service
  63. 3 Ways Credit Unions Can Prepare for a Cyber Extortion
  64. 7 Tax Changes Your Members Need to Know About
  65. Continuous Performance Management is Disrupting HR
  66. Anticipating Change with a Succession Plan
  67. The Performance Management Conundrum: Structure vs. Creativity
  68. People Analytics: Bringing HR and Data Together
  69. Your Social Media Accounts Deserve Quality Content
  70. Content Marketing: Well Worth the Effort
  71. Consumer Appetites in Mobile Innovation
  72. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  73. 3 Website Design Trends for 2019
  74. 3 Succession Plans Your Credit Union Needs
  75. Shifts and Trends to Know About in E-Learning
  76. Content, Tools, and Channels to Capture Consumer Attention
  77. 5 Guideposts to Measure Your Brand Promise Against
  78. The Best Compliance Training with New Topics You Will Need
  79. The Website Audit Your Credit Union Needs
  80. Is Your Executive Compensation Still Appealing?
  81. What Credit Unions Should Do with Ambiguous ADA Standards
  82. The Importance of Creating Quality Content
  83. Prioritizing the Credit Union Employee Experience
  84. Why You Should Invest in an Applicant Tracking System
  85. Selling Payments and Wealth Management Services
  86. Build Up Membership Through Supportive Savings Programs
  87. Are You Missing Out on the Power of Video?
  88. 4 Steps to Increased Social Media ROI
  89. How to Identify What You Want in an ESS
  90. Making Sure You Have the Right Leaders in the Right Seats
  91. Empowering Employees and HR with the Latest Technology
  92. Serving the Underbanked and Millennials
  93. Wanted: Apps for Clarification and Simplification
  94. Optimizing Websites for Voice: What You Need to Know
  95. A Simple Way to Unify Your Marketing Efforts
  96. The Credit Union Advantage for the Digital Customer
  97. Is Your CMS the Right Fit?
  98. The Dream Team for Successful Online Customer Interactions
  99. Are Your Landing Pages up to Snuff?
  100. Caution: Customers Don't Always Ask for What They Want
  101. Don't Undervalue Your Brand Promise
  102. How Credit Unions Can Formalize the Branding Process
  103. Keeping Up with Digital Lending Convenience
  104. Credit Unions Can Compete with Shadow Banks
  105. What the C-Suite Wants out of Social Media
  106. 3 Brand Promises Credit Unions Can Learn From
  107. How Credit Unions Can Embrace Storytelling in Marketing
  108. Don't Underestimate the Power of Financial Education
  109. How to Generate Content with Fewer Resources
  110. 3 Factors Impacting Credit Union Compensation Plans
  111. Underestimate the Onboarding Process at Your Peril
  112. If Your Site Isn't Mobile Optimized, You're Losing Out
  113. Leveraging Social Media for Member Engagement
  114. Protect Your Credit Union with a Website Accessibility Response Plan
  115. Finding the Best Platform for HR Technology

Related Trends

  1. Keep content relevant, short, iterative and engaging
  2. Three ways to up your social media game
  3. What others are doing
  4. Credit Unions Have an Opportunity to Help Their Members Through Tax Season
  5. Leverage the Resources of Trusted Experts for Tax Season 2019
  6. Americans Trust Their Financial Institutions for Tax Advice
  7. Achieving the Golden “Narrative Transport” in Brand Storytelling
  8. The Process of Crafting a Relatable, Moving Brand Story
  9. Cut Through the Noise and Deliver Value Members Want
  10. Consumer Attitudes Toward Digital Advertising
  11. Content, Tools, and Channels to Capture Consumer Attention
  12. Just How Distracted Are Consumers?
  13. 3 Key Factors for Creating Good Content
  14. Become a Tax Resource for Members
  15. Americans' Lack of Financial Literacy Is an Opportunity for Credit Unions
  16. Build Up Membership Through Supportive Savings Programs
  17. 7 Tax Changes Your Members Need to Know About
  18. The Importance of Creating Quality Content
  19. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  20. Content Marketing: Well Worth the Effort
  21. Your Social Media Accounts Deserve Quality Content
  22. How Credit Unions Can Formalize the Branding Process
  23. How Credit Unions Can Embrace Storytelling in Marketing
  24. 4 Steps to Increased Social Media ROI
  25. What the C-Suite Wants out of Social Media
  26. Leveraging Social Media for Member Engagement
  27. Are Your Landing Pages up to Snuff?
  28. Don't Underestimate the Power of Financial Education
  29. If Your Site Isn't Mobile Optimized, You're Losing Out
  30. 3 Brand Promises Credit Unions Can Learn From
  31. How to Generate Content with Fewer Resources
  32. 5 Guideposts to Measure Your Brand Promise Against
  33. How Useful Are Member Personas for Credit Union Marketing Teams?
  34. A Simple Way to Unify Your Marketing Efforts
  35. Are You Missing Out on the Power of Video?
  36. The Member Service Experience
  37. The Dream Team for Successful Online Customer Interactions
  38. Don't Undervalue Your Brand Promise
  39. Selling Payments and Wealth Management Services

Industry insights
to your inbox!

Subscribe