Optimizing Websites for Voice: What You Need to Know

  • Share:
technology

Optimizing Websites for Voice: What You Need to Know

Digital assistants like Siri, Alexa, Google Assistant and Cortana are now a big part of how consumers search for and retrieve information. Given the option, many consumers would rather ask their devices to search for them rather than pulling up the keyboard on their smartphone.

Luckily, credit unions can optimize their websites for voice search with some basic changes.

First steps

Even something as simple as adding a “frequently asked questions/FAQ” page to the content of a website can make a difference. Other good practices include claiming the Google business listing and making sure it’s continually updated and that comments or reviews are responded to.

Conversational keywords

The way organizations approach keywords will also change, as companies begin to focus more on “conversational” keywords. Consumers talk and write in different ways, so where a member may ask something like, “What credit unions are open now in my city?” when confronted with an onscreen keyboard, they may type simple keywords like “credit unions” and hope their search engine will recognize their location. Voice search is more conversational than text, and marketers should know the difference between the two.

Reasons for using voice technology graph

Know where searches happen

Beyond optimizing for search, credit unions need to understand how consumers search for different products and services online, and how that is impacted by different search engines. For example, YouTube is currently the number two search engine after Google. For years YouTube has dominated the “how-to” educational video niche. This could be a good channel to integrate financial education videos, like how to balance a budget. Content needs to be created and optimized specifically for YouTube.

Search context is king

Content also needs to be changed due to how the search engines present items in a search query. RankBrain is Google’s machine learning artificial intelligence system. RankBrain measures how users interact with search results and then ranks the results based on those interactions: when someone clicks on a page, how long they stay there and when they leave the page.

These interactions have a direct impact on website content. The longer a person spends on a page the greater the likelihood they like the content on that page. Credit unions need to understand the context of a searcher’s intent and provide them with pages that relate to their searches to help ensure they engage more with the website and to increase conversions.

The next year will bring more fine-tuned insights on how best to design and optimize websites for voice. Credit unions can appear on the first page of searches by investing early in this new wave of optimization.

  • Share:


« Return to "Trends"
TrendScan logo
<< Back to Articles

Latest Trends

  1. Identifying Marijuana-Related Businesses
  2. Cut Through the Noise and Deliver Value Members Want
  3. 3 Key Factors for Creating Good Content
  4. A Content Management System Will Make Your Life Easier
  5. Preparing a Transparency Communication Plan
  6. Credit Unions Could Replace Predatory Lenders
  7. Why You Need ERM in Your Strategic Planning
  8. Just How Distracted Are Consumers?
  9. Enterprise Risk Management — Where to Start
  10. Are You Properly Rewarding Your CEO?
  11. What Borrowers Wished Credit Unions Knew
  12. The Quickest Way to Understand Enterprise Risk Management (ERM)
  13. The Easiest Way to Deliver Content for Employee Development
  14. Opportunities and Risks of Banking for Marijuana-Related Businesses
  15. Experience Company Growth and Discovery with Employee-Driven Communication
  16. Should You Still Be Concerned about ADA Website Compliance?
  17. Become a Tax Resource for Members
  18. The Member Service Experience
  19. 5 Things Credit Unions Can Learn from Cyber Attacks
  20. Building a Website with the User in Mind
  21. Are You Ready to Adopt a Continuous Performance Management System?
  22. Don't Get Snagged on ADA Compliance Requirements
  23. What Is a DDoS Attack and Why Should Credit Unions Be Concerned?
  24. Anticipating Change with a Succession Plan
  25. The Role of HR and Hiring Managers in the Candidate Experience
  26. The Planning Process - Improved
  27. Consumer Attitudes Toward Digital Advertising
  28. Learning Management Systems: What Credit Unions Should Consider
  29. The Performance Management Conundrum: Structure vs. Creativity
  30. The Quest for a One-Stop Shop Financial App
  31. Volunteer and Young Board Members Need Development
  32. 3 Website Design Trends for 2019
  33. How Useful Are Member Personas for Credit Union Marketing Teams?
  34. Credit Union Compensation: Philosophy or Strategy?
  35. Is Your Executive Compensation Still Appealing?
  36. 7 Tax Changes Your Members Need to Know About
  37. Content Marketing: Well Worth the Effort
  38. Americans' Lack of Financial Literacy Is an Opportunity for Credit Unions
  39. What Credit Unions Should Do with Ambiguous ADA Standards
  40. Your Social Media Accounts Deserve Quality Content
  41. What's Hot in Performance Management Technology
  42. Continuous Performance Management is Disrupting HR
  43. 3 Succession Plans Your Credit Union Needs
  44. The Website Audit Your Credit Union Needs
  45. 2 Big FinTech Goals for Credit Unions
  46. Consumer Appetites in Mobile Innovation
  47. The Importance of Creating Quality Content
  48. Build Up Membership Through Supportive Savings Programs
  49. Why You Should Invest in an Applicant Tracking System
  50. Popular DDoS Mitigation Methods in 2019
  51. Why HR Should Take Advantage of Employee Self Service
  52. Optimizing Websites for Voice: What You Need to Know
  53. Shifts and Trends to Know About in E-Learning
  54. Do You Know Why Payday Loans Are Used so Much?
  55. Selling Payments and Wealth Management Services
  56. Preparing for Compensation Transparency
  57. 3 Ways Credit Unions Can Prepare for a Cyber Extortion
  58. Wanted: Apps for Clarification and Simplification
  59. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  60. People Analytics: Bringing HR and Data Together
  61. Prioritizing the Credit Union Employee Experience
  62. The Credit Union Advantage for the Digital Customer
  63. 5 Guideposts to Measure Your Brand Promise Against
  64. Content, Tools, and Channels to Capture Consumer Attention
  65. 6 Factors for Choosing the Right ESS System
  66. A Simple Way to Unify Your Marketing Efforts
  67. The Best Compliance Training with New Topics You Will Need
  68. Is Your CMS the Right Fit?
  69. Keeping Up with Digital Lending Convenience
  70. 4 Steps to Increased Social Media ROI
  71. Are You Missing Out on the Power of Video?
  72. How Credit Unions Can Formalize the Branding Process
  73. Are Your Landing Pages up to Snuff?
  74. What the C-Suite Wants out of Social Media
  75. Making Sure You Have the Right Leaders in the Right Seats
  76. How to Identify What You Want in an ESS
  77. Credit Unions Can Compete with Shadow Banks
  78. The Dream Team for Successful Online Customer Interactions
  79. Empowering Employees and HR with the Latest Technology
  80. Caution: Customers Don't Always Ask for What They Want
  81. How to Generate Content with Fewer Resources
  82. If Your Site Isn't Mobile Optimized, You're Losing Out
  83. How Credit Unions Can Embrace Storytelling in Marketing
  84. Don't Underestimate the Power of Financial Education
  85. Don't Undervalue Your Brand Promise
  86. Serving the Underbanked and Millennials
  87. Protect Your Credit Union with a Website Accessibility Response Plan
  88. 3 Factors Impacting Credit Union Compensation Plans
  89. Bankers associations’ opposition to mergers does a disservice to member banks and to consumers
  90. Omnichannel Delivery: Banking Based On Members
  91. Is Your Credit Union Supported by the Four Pillars of Digital Banking?
  92. The Quickest Way to Find the Right (and Safest) CMS
  93. Leveraging Social Media for Member Engagement
  94. Underestimate the Onboarding Process at Your Peril
  95. Finding the Best Platform for HR Technology
  96. 3 Brand Promises Credit Unions Can Learn From
  97. Americans Trust Their Financial Institutions for Tax Advice
  98. Credit Unions Have an Opportunity to Help Their Members Through Tax Season
  99. Achieving the Golden “Narrative Transport” in Brand Storytelling
  100. Remaining a Player in the New Home-Buying Experience
  101. You Know You Need an LMS — Now What?
  102. Predict the Future of Mortgage Lending with Analytics
  103. The Secret to Future-Proofing Your Organization
  104. You Might Already Have the Solution to Your Current Talent Competency Gap
  105. The Process of Crafting a Relatable, Moving Brand Story
  106. Leverage the Resources of Trusted Experts for Tax Season 2019
  107. Identify how chatbots will help you
  108. Conversational Commerce and the Rise of the Chatbot
  109. Prepare for integration
  110. Do you need a new compensation strategy for multigenerational staff?
  111. Three Ways to Enhance Compensation Strategy for an Age-diverse Workforce
  112. Common Mistakes in Compliance
  113. Keep content relevant, short, iterative and engaging
  114. Three ways to up your social media game
  115. What others are doing

Related Trends

  1. Conversational Commerce and the Rise of the Chatbot
  2. Identify how chatbots will help you
  3. Prepare for integration
  4. Remaining a Player in the New Home-Buying Experience
  5. Predict the Future of Mortgage Lending with Analytics
  6. Is Your Credit Union Supported by the Four Pillars of Digital Banking?
  7. Omnichannel Delivery: Banking Based On Members
  8. The Quickest Way to Find the Right (and Safest) CMS
  9. A Content Management System Will Make Your Life Easier
  10. Credit Unions Could Replace Predatory Lenders
  11. 5 Things Credit Unions Can Learn from Cyber Attacks
  12. Do You Know Why Payday Loans Are Used so Much?
  13. What Borrowers Wished Credit Unions Knew
  14. Serving the Underbanked and Millennials
  15. Should You Still Be Concerned about ADA Website Compliance?
  16. Don't Get Snagged on ADA Compliance Requirements
  17. Consumer Appetites in Mobile Innovation
  18. The Quest for a One-Stop Shop Financial App
  19. Wanted: Apps for Clarification and Simplification
  20. What Credit Unions Should Do with Ambiguous ADA Standards
  21. What Is a DDoS Attack and Why Should Credit Unions Be Concerned?
  22. Building a Website with the User in Mind
  23. 3 Ways Credit Unions Can Prepare for a Cyber Extortion
  24. 3 Website Design Trends for 2019
  25. The Credit Union Advantage for the Digital Customer
  26. Optimizing Websites for Voice: What You Need to Know
  27. Is Your CMS the Right Fit?
  28. 2 Big FinTech Goals for Credit Unions
  29. Caution: Customers Don't Always Ask for What They Want
  30. The Website Audit Your Credit Union Needs
  31. Keeping Up with Digital Lending Convenience
  32. Protect Your Credit Union with a Website Accessibility Response Plan
  33. Credit Unions Can Compete with Shadow Banks
  34. Popular DDoS Mitigation Methods in 2019

Industry insights
to your inbox!

Subscribe