The Importance of Creating Quality Content

  • Share:
marketing

q12018marketingblog3

Audiences prefer quality, in-depth content over frequent but short-form content. This has shown to be true in blog posts, news articles, videos, infographics, etc. In the world of content, quality wins over frequency every time.

To produce the type of content consumers expect, marketing teams and content creators should regularly ask themselves the following questions.

Are you producing enough original content?

Original content is a hot commodity. While marketers can load up their social platforms with aggregated and shared posts, the returns from these are diminishing. Consumers want new content they haven’t seen before, and organizations want content to build their brand. You won’t accomplish either of these goals with someone else’s blog post.

q12018marketingblog3

Is it similar to what your competitors are outputting?

Certain industries are saturated with content, leading to a term called “content shock.” If all of your competitors are creating posts regarding a certain subject, it may be useful to focus on something else.

Is your distribution strategy working?

Important questions to ask of your content strategy include: How do you distribute your content? What technology and tools are you using to organize, produce, catalog and publish your content? How are you getting the word out with SEO? How are you measuring success?

Consumer interests and trending topics change, so whatever process a content team has in place should be flexible enough to recognize popular topics and be ready to produce authoritative, relative content on it as soon as possible. Relevance will always be a key factor in quality content.  

  • Share:


« Return to "Trends"
TrendScan logo
<< Back to Articles

Latest Trends

  1. What Is a DDoS Attack and Why Should Credit Unions Be Concerned?
  2. Become a Tax Resource for Members
  3. Anticipating Change with a Succession Plan
  4. The Website Audit Your Credit Union Needs
  5. Building a Website with the User in Mind
  6. Don't Get Snagged on ADA Compliance Requirements
  7. 5 Things Credit Unions Can Learn from Cyber Attacks
  8. Content Marketing: Well Worth the Effort
  9. Optimizing Websites for Voice: What You Need to Know
  10. Are You Ready to Adopt a Continuous Performance Management System?
  11. The Importance of Creating Quality Content
  12. Should You Still Be Concerned about ADA Website Compliance?
  13. Popular DDoS Mitigation Methods in 2019
  14. 3 Succession Plans Your Credit Union Needs
  15. What the C-Suite Wants out of Social Media
  16. Why HR Should Take Advantage of Employee Self Service
  17. Is Your CMS the Right Fit?
  18. Your Social Media Accounts Deserve Quality Content
  19. Whatís Hot in Performance Management Technology
  20. Experience Company Growth and Discovery with Employee-Driven Communication
  21. A Simple Way to Unify Your Marketing Efforts
  22. 3 Ways Credit Unions Can Prepare for a Cyber Extortion
  23. Keeping Up with Digital Lending Convenience
  24. 3 Website Design Trends for 2019
  25. Making Sure You Have the Right Leaders in the Right Seats
  26. The Credit Union Advantage for the Digital Customer
  27. Shifts and Trends to Know About in E-Learning
  28. 4 Steps to Increased Social Media ROI
  29. How Credit Unions Can Formalize the Branding Process
  30. 3 Key Factors for Creating Good Content
  31. What Credit Unions Should Do with Ambiguous ADA Standards
  32. How Useful Are Member Personas for Credit Union Marketing Teams?
  33. How to Generate Content with Fewer Resources
  34. 2 Big FinTech Goals for Credit Unions
  35. Empowering Employees and HR with the Latest Technology
  36. Learning Management Systems: What Credit Unions Should Consider
  37. If Your Site Isn't Mobile Optimized, You're Losing Out
  38. The Dream Team for Successful Online Customer Interactions
  39. The Performance Management Conundrum: Structure vs. Creativity
  40. Is Your Executive Compensation Still Appealing?
  41. 3 Factors Impacting Credit Union Compensation Plans
  42. Are You Missing Out on the Power of Video?
  43. Continuous Performance Management is Disrupting HR
  44. 7 Tax Changes Your Members Need to Know About
  45. Protect Your Credit Union with a Website Accessibility Response Plan
  46. Credit Unions Can Complete with Shadow Banks
  47. Are Your Landing Pages up to Snuff?
  48. 5 Guideposts to Measure Your Brand Promise Against
  49. People Analytics: Bringing HR and Data Together
  50. The Quest for a One-Stop Shop Financial App
  51. Americansí Lack of Financial Literacy Is an Opportunity for Credit Unions
  52. How Credit Unions Can Embrace Storytelling in Marketing
  53. How to Identify What You Want in an ESS
  54. Prioritizing the Credit Union Employee Experience
  55. Caution: Customers Don't Always Ask for What They Want
  56. Wanted: Apps for Clarification and Simplification
  57. 3 Brand Promises Credit Unions Can Learn From
  58. Don't Underestimate the Power of Financial Education
  59. Leveraging Social Media for Member Engagement
  60. Finding the Best Platform for HR Technology
  61. The Role of HR and Hiring Managers in the Candidate Experience
  62. Credit Union Compensation: Philosophy or Strategy?
  63. Don't Undervalue Your Brand Promise
  64. 6 Factors for Choosing the Right ESS System
  65. Underestimate the Onboarding Process at Your Peril
  66. Why You Should Invest in an Applicant Tracking System
  67. Consumer Appetites in Mobile Innovation
  68. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  69. Build Up Membership Through Supportive Savings Programs

Related Trends

  1. Become a Tax Resource for Members
  2. Americansí Lack of Financial Literacy Is an Opportunity for Credit Unions
  3. Build Up Membership Through Supportive Savings Programs
  4. 7 Tax Changes Your Members Need to Know About
  5. The Importance of Creating Quality Content
  6. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  7. Content Marketing: Well Worth the Effort
  8. Your Social Media Accounts Deserve Quality Content
  9. How Credit Unions Can Embrace Storytelling in Marketing
  10. How Credit Unions Can Formalize the Branding Process
  11. 4 Steps to Increased Social Media ROI
  12. What the C-Suite Wants out of Social Media
  13. Leveraging Social Media for Member Engagement
  14. Are Your Landing Pages up to Snuff?
  15. Don't Underestimate the Power of Financial Education
  16. If Your Site Isn't Mobile Optimized, You're Losing Out
  17. 3 Brand Promises Credit Unions Can Learn From
  18. How to Generate Content with Fewer Resources
  19. 5 Guideposts to Measure Your Brand Promise Against
  20. How Useful Are Member Personas for Credit Union Marketing Teams?
  21. A Simple Way to Unify Your Marketing Efforts
  22. Are You Missing Out on the Power of Video?
  23. The Dream Team for Successful Online Customer Interactions
  24. 3 Key Factors for Creating Good Content
  25. Don't Undervalue Your Brand Promise

Industry insights
to your inbox!

Subscribe