The Member Service Experience

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marketing

CEO Connect: April 2019

The Member Service Experience

In this installment of CEO Connect, Are Credit Unions at Risk of Losing Their Biggest Competitive Advantage?, CUSG CEO Dave Adams discusses the narrowing gap between credit unions and banks in consumer satisfaction ratings. Credit unions have long held an advantage over banks in this arena, but a renewed focus on transforming the customer experience from banks is challenging the status quo. In order to maintain this advantage, credit unions need to review how they approach member service. Read the CUInsight article for April 2019.

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