Your Social Media Accounts Deserve Quality Content

  • Share:
marketing

Your Social Media Accounts Deserve Quality Content

Content personalization drives engagement

The increased availability of big data in marketing means marketers now have access to unparalleled insights into their audience. Marketers should use these insights not only to better reach their audience, but also to create more effective content. However, that effectiveness is mitigated by some common pitfalls. Even the best content can be hampered by a lack of knowledge of how each social media platform works.

One challenge of operating across several different social platforms is that they are all different. Facebook, Twitter, Instagram, etc. all have their own unique quirks and processes. Credit union marketers need to thoroughly understand how these platforms accept new content, whether it be text, images or video. With images alone, marketers must know the proper image sizes for a cover, profile or shared image; how much text is too much text on an image; how an image looks on mobile and what file types are best.

Video

Marketing teams should also keep an eye on video content. The importance of video will continue to grow, especially on social media. According to the American Marketing Association, by 2019, video content will be the driving factor behind 85 percent of search traffic in the US. Whether it’s Twitter, Snapchat, Instagram or Facebook, video content on social media is what marketers need to focus on in 2019 and beyond. There is a growing trend of TV-style programming for social platforms, as evidenced by Facebook investing nearly $1 billion in video programming for their planned Watch tab. That is not a typo, Facebook is spending nearly $1 billion in original, television-style video content in 2018.

graphs

Marketers may not have the resources to compete with dedicated video content creators, but they should be aware of what works and currently, video is highly successful on social media. According to GlobalWebIndex 2017, 56 percent of internet users watched a video on Twitter, Snapchat, Instagram or Facebook on a monthly basis last year. In 2015, only 38 percent did the same. Companies have found great success in creating engaging videos that run for only a minute or two. Unlike long-form video content designed to be viewed from a television or computer screen, these short, “bite-sized” videos do not allow enough time for the viewer to begin multitasking — thus capturing their complete attention.

Collaboration

Credit unions do not have to take on the burden of creating all this content themselves. Outside of working with agencies that specialize in content creation, there is also plenty of collaboration happening within the industry itself. By pooling resources with other credit unions, service organizations or vendors, credit unions can get more bang for their buck.

The Love My Credit Union Rewards (LMCUR) program is seeing a lot of success from the content repository in the Partner Center. Within is a trove of specially created social media assets, imagery and video that credit unions can use to promote the program to their members.

Instead of having to generate their own content for these membership enhancement programs, credit unions can use high quality content created by CU Solutions Group, FocusIQ and our partners. Materials are constantly updated so the content in the marketplace remains fresh, seasonally relevant and engaging. More than 200 credit unions leveraged LMCUR’s holiday and social media assets in November and December 2017 alone.

Collaborative efforts such as this lower the investment needed by each individual credit union to create their own content and promises the content is created by professionals who understand credit unions and their members.

  • Share:


« Return to "Trends"
TrendScan logo
<< Back to Articles

Latest Trends

  1. Identifying Marijuana-Related Businesses
  2. Cut Through the Noise and Deliver Value Members Want
  3. 3 Key Factors for Creating Good Content
  4. A Content Management System Will Make Your Life Easier
  5. Preparing a Transparency Communication Plan
  6. Credit Unions Could Replace Predatory Lenders
  7. Why You Need ERM in Your Strategic Planning
  8. Just How Distracted Are Consumers?
  9. Enterprise Risk Management — Where to Start
  10. Are You Properly Rewarding Your CEO?
  11. What Borrowers Wished Credit Unions Knew
  12. The Quickest Way to Understand Enterprise Risk Management (ERM)
  13. The Easiest Way to Deliver Content for Employee Development
  14. Opportunities and Risks of Banking for Marijuana-Related Businesses
  15. Experience Company Growth and Discovery with Employee-Driven Communication
  16. Should You Still Be Concerned about ADA Website Compliance?
  17. Become a Tax Resource for Members
  18. The Member Service Experience
  19. 5 Things Credit Unions Can Learn from Cyber Attacks
  20. Building a Website with the User in Mind
  21. Are You Ready to Adopt a Continuous Performance Management System?
  22. Don't Get Snagged on ADA Compliance Requirements
  23. What Is a DDoS Attack and Why Should Credit Unions Be Concerned?
  24. Anticipating Change with a Succession Plan
  25. The Role of HR and Hiring Managers in the Candidate Experience
  26. The Planning Process - Improved
  27. Consumer Attitudes Toward Digital Advertising
  28. Learning Management Systems: What Credit Unions Should Consider
  29. The Performance Management Conundrum: Structure vs. Creativity
  30. The Quest for a One-Stop Shop Financial App
  31. Volunteer and Young Board Members Need Development
  32. 3 Website Design Trends for 2019
  33. How Useful Are Member Personas for Credit Union Marketing Teams?
  34. Credit Union Compensation: Philosophy or Strategy?
  35. Is Your Executive Compensation Still Appealing?
  36. 7 Tax Changes Your Members Need to Know About
  37. Content Marketing: Well Worth the Effort
  38. Americans' Lack of Financial Literacy Is an Opportunity for Credit Unions
  39. What Credit Unions Should Do with Ambiguous ADA Standards
  40. Your Social Media Accounts Deserve Quality Content
  41. What's Hot in Performance Management Technology
  42. Continuous Performance Management is Disrupting HR
  43. 3 Succession Plans Your Credit Union Needs
  44. The Website Audit Your Credit Union Needs
  45. 2 Big FinTech Goals for Credit Unions
  46. Consumer Appetites in Mobile Innovation
  47. The Importance of Creating Quality Content
  48. Build Up Membership Through Supportive Savings Programs
  49. Why You Should Invest in an Applicant Tracking System
  50. Popular DDoS Mitigation Methods in 2019
  51. Why HR Should Take Advantage of Employee Self Service
  52. Optimizing Websites for Voice: What You Need to Know
  53. Shifts and Trends to Know About in E-Learning
  54. Do You Know Why Payday Loans Are Used so Much?
  55. Selling Payments and Wealth Management Services
  56. Preparing for Compensation Transparency
  57. 3 Ways Credit Unions Can Prepare for a Cyber Extortion
  58. Wanted: Apps for Clarification and Simplification
  59. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  60. People Analytics: Bringing HR and Data Together
  61. Prioritizing the Credit Union Employee Experience
  62. The Credit Union Advantage for the Digital Customer
  63. 5 Guideposts to Measure Your Brand Promise Against
  64. Content, Tools, and Channels to Capture Consumer Attention
  65. 6 Factors for Choosing the Right ESS System
  66. A Simple Way to Unify Your Marketing Efforts
  67. The Best Compliance Training with New Topics You Will Need
  68. Is Your CMS the Right Fit?
  69. Keeping Up with Digital Lending Convenience
  70. 4 Steps to Increased Social Media ROI
  71. Are You Missing Out on the Power of Video?
  72. How Credit Unions Can Formalize the Branding Process
  73. Are Your Landing Pages up to Snuff?
  74. What the C-Suite Wants out of Social Media
  75. Making Sure You Have the Right Leaders in the Right Seats
  76. How to Identify What You Want in an ESS
  77. Credit Unions Can Compete with Shadow Banks
  78. The Dream Team for Successful Online Customer Interactions
  79. Empowering Employees and HR with the Latest Technology
  80. Caution: Customers Don't Always Ask for What They Want
  81. How to Generate Content with Fewer Resources
  82. If Your Site Isn't Mobile Optimized, You're Losing Out
  83. How Credit Unions Can Embrace Storytelling in Marketing
  84. Don't Underestimate the Power of Financial Education
  85. Don't Undervalue Your Brand Promise
  86. Serving the Underbanked and Millennials
  87. Protect Your Credit Union with a Website Accessibility Response Plan
  88. 3 Factors Impacting Credit Union Compensation Plans
  89. Bankers associations’ opposition to mergers does a disservice to member banks and to consumers
  90. Omnichannel Delivery: Banking Based On Members
  91. Is Your Credit Union Supported by the Four Pillars of Digital Banking?
  92. The Quickest Way to Find the Right (and Safest) CMS
  93. Leveraging Social Media for Member Engagement
  94. Underestimate the Onboarding Process at Your Peril
  95. Finding the Best Platform for HR Technology
  96. 3 Brand Promises Credit Unions Can Learn From
  97. Americans Trust Their Financial Institutions for Tax Advice
  98. Credit Unions Have an Opportunity to Help Their Members Through Tax Season
  99. Achieving the Golden “Narrative Transport” in Brand Storytelling
  100. Remaining a Player in the New Home-Buying Experience
  101. You Know You Need an LMS — Now What?
  102. Predict the Future of Mortgage Lending with Analytics
  103. The Secret to Future-Proofing Your Organization
  104. You Might Already Have the Solution to Your Current Talent Competency Gap
  105. The Process of Crafting a Relatable, Moving Brand Story
  106. Leverage the Resources of Trusted Experts for Tax Season 2019
  107. Identify how chatbots will help you
  108. Conversational Commerce and the Rise of the Chatbot
  109. Prepare for integration
  110. Do you need a new compensation strategy for multigenerational staff?
  111. Three Ways to Enhance Compensation Strategy for an Age-diverse Workforce
  112. Common Mistakes in Compliance
  113. Keep content relevant, short, iterative and engaging
  114. Three ways to up your social media game
  115. What others are doing

Related Trends

  1. Keep content relevant, short, iterative and engaging
  2. Three ways to up your social media game
  3. What others are doing
  4. Credit Unions Have an Opportunity to Help Their Members Through Tax Season
  5. Leverage the Resources of Trusted Experts for Tax Season 2019
  6. Americans Trust Their Financial Institutions for Tax Advice
  7. Achieving the Golden “Narrative Transport” in Brand Storytelling
  8. The Process of Crafting a Relatable, Moving Brand Story
  9. Cut Through the Noise and Deliver Value Members Want
  10. Consumer Attitudes Toward Digital Advertising
  11. Content, Tools, and Channels to Capture Consumer Attention
  12. Just How Distracted Are Consumers?
  13. 3 Key Factors for Creating Good Content
  14. Become a Tax Resource for Members
  15. Americans' Lack of Financial Literacy Is an Opportunity for Credit Unions
  16. Build Up Membership Through Supportive Savings Programs
  17. 7 Tax Changes Your Members Need to Know About
  18. The Importance of Creating Quality Content
  19. The Win-Win Results of Prize-Linked Savings for Credit Unions and Members
  20. Content Marketing: Well Worth the Effort
  21. Your Social Media Accounts Deserve Quality Content
  22. How Credit Unions Can Formalize the Branding Process
  23. How Credit Unions Can Embrace Storytelling in Marketing
  24. 4 Steps to Increased Social Media ROI
  25. What the C-Suite Wants out of Social Media
  26. Leveraging Social Media for Member Engagement
  27. Are Your Landing Pages up to Snuff?
  28. Don't Underestimate the Power of Financial Education
  29. If Your Site Isn't Mobile Optimized, You're Losing Out
  30. 3 Brand Promises Credit Unions Can Learn From
  31. How to Generate Content with Fewer Resources
  32. 5 Guideposts to Measure Your Brand Promise Against
  33. How Useful Are Member Personas for Credit Union Marketing Teams?
  34. A Simple Way to Unify Your Marketing Efforts
  35. Are You Missing Out on the Power of Video?
  36. The Member Service Experience
  37. The Dream Team for Successful Online Customer Interactions
  38. Don't Undervalue Your Brand Promise
  39. Selling Payments and Wealth Management Services

Industry insights
to your inbox!

Subscribe