A brand promise is more than just words, itís a sentiment that provokes consumer loyalty and trust.
Customer personas are important tools in creating personalized, targeted online marketing campaigns.
In todayís hiring market, itís common for open job listings to receive hundreds of applicants, and it can be very difficult to manage.
While it would be best to meet ADA accessibility requirements from the moment a website launches, a response plan can save credit unions.
The trend toward omnichannel service often means marketing teams are collecting more tools than they can organize effectively.
There is something these online lenders canít offer: personal relationships.
The use of video as a marketing tool has been on the rise for years, and now video is considered the number one disruptor in marketing.
Customer satisfaction has a tremendous impact on how well a brand is received, and marketing should not be working alone.
A well-executed onboarding process can jump start new employee performance; a poorly organized onboarding process can be disastrous.
As with many other things, defining or redefining a brand promise tasks one to start with why.
How credit unions would do well to examine their own approach to the employee experience and how to improve it.
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