Page 27 - 2021 CU Solutions Group Annual Report

PROVIDING MARKETING SOLUTIONS

THAT GROW BRAND AWARENESS,
MEMBERSHIP AND WALLET SHARE

With a long-proven history of generating success, CUSG Marketing Solutions
leverages membership-enhancement programs, creative development,
organic and programmatic advertising, and omni-channel delivery to
emphasize the value of the credit union difference in members’ lives.

MemberXP® helps credit unions create brand-defining member experiences
through Voice of Member feedback collection and a powerful, industry-
specific analytics platform. Those insights are leveraged to engage current
and potential members through smart strategy development, media
purchasing, online advertising, social media campaigns and reputation
management.

®
Membership enhancements like the Save to Win prize-linked savings
®
program and exclusive credit union member discounts on TracFone ,
®
®
®
®
TurboTax , Carvana and IdentityIQ from Love My Credit Union Rewards
are designed to build member loyalty, enhance the value of membership
and boost wallet share.

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